from Bravewelle Madera / Added

    72 Plays / / 0 Comments

    SEPTEMBER 27, 2014 | Greenfield District, Pasig Thanks to batch '14 IMC Integrated Marketing Communications 4th Year TEAM ALL OUT students for making this advocacy concert possible! It was an ALL OUT experience documenting this event packed with supportive people who all attended and enjoyed the concert! I was asked by them to document the whole event. Hope you guys enjoy! THANK YOU TO ALL THE ROCK BANDS WHO CAME AND PERFORMED ALL OUT! Spongecola, Up Dharma Down, Yolanda Moon, Silent Sanctuary, The Cheats, Stories told, December Avenue, and Join the Club! Thank you to all the sponsors who made this festival possible and to all the celebrities who promoted this event all out! Thank you also to the benefactors who contributed and supported the TEAM ALL OUT! | T H E V I D E O G R A P H E R S | Bravewelle Madera Bea Cruz Janine Aparis and friend Jeric Alcantara Thank you guys for your time and effort! Edited by: Bravewelle Madera

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    • Ask For Evidence—An Integrated Marketing Communication Plan


      from Chloe_Miao / Added

      5 Plays / / 0 Comments

      IMC Capstone Project: Ask For Evidence—An Integrated Marketing Communication Plan Group: The Magnets Teammates: Sehrish Virani (Account Manager), Elise Lan (Brand Strategist), Harriet Pan (Communication Strategist), Doris Yeh (Media Planner), Amanda Cheung (Creative Director) As an account planner, I Researched public’s awareness level of false/misleading claims and analyzed the competitive landscape of the false/misleading claims investigation tools/platforms; Conducted interviews to understand client’s business needs and (potential) customers’ motivations for using this platform; Identified the opportunity in the scientific-oriented claims investigation market through secondary research and SWOT analysis; Defined the target market and provided insights on consumer segmentation, business model development, and brand positioning; Assisted in developing a multi-channel brand launch strategy.

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      • Video Resume-MS of Marketing-Vincent D


        from Vincent Deng / Added

        68 Plays / / 0 Comments

        This is a video resume showing my knowledge of the 2 years' graduate study and my expertise in marketing & communication areas. Feel free to contact me through EMAIL: vincentshowup@gmail.com & LINKEDIN : www.linkedin.com/pub/vincent-yunxiu-deng/61/419/76a

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        • What is Integrated Marketing - Brian Bennett of STIR speaks at UWMd


          from Stir Advertising / Added

          5 Plays / / 0 Comments

          Brian Bennett, president of STIR Advertising and Integrated Messaging, lectures at University of Wisconsin-Milwaukee, and explains what integrated marketing is, the benefits it provides, and why it should be one of the most important aspects of your strategic marketing plan.

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          • Impatto


            from Amelia Richardo / Added

            4 Plays / / 0 Comments

            Impatto - http://www.youtube.com/watch?v=1RV2hl0CybE

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            • INTEGRATE 2013 Keynote Address


              from WVU IMC / Added

              53 Plays / / 0 Comments

              Concluding INTEGRATE 2013, the IMC program hosted a reception and dinner in Touchdown Terrace at West Virginia University’s Milan Puskar Stadium. Attendees enjoyed meeting keynote speaker Jane Schachtel, Global Head of Technology, Facebook. Jane is currently the Global Technology Lead for Facebook and is a technology industry veteran with a keen eye for the evolution of marketing in a world shaped by the technology she has spent her life bringing to market. Jane believes that consumer technology has dramatically changed the ways people communicate and purchase, and technology marketers must adapt their methods of creating influence. Jane joined Facebook most recently from Microsoft where she was Director of Social Media for Bing and MSN. Prior to Microsoft, Jane was a Director of Marketing at Intuit. In addition, she started her own consulting firm to help start-up and enterprise clients with product positioning, corporate branding, digital marketing and social media strategies. Jane outlined the core trends technology marketers should keep in mind, the most effective ways to think about social marketing, and a vision for achieving the enormous potential technology itself has brought to technology marketing.

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              • How IMC Alumna Amber P. Created Her Brand at St. Bonaventure


                from The Quilted Squirrel / Added

                Amber takes us through her journey at St. Bonaventure and creating her brand in the IMC program. With her study abroad opportunities in Oxford, England, and the tight-knit Bonnies clan that became her most helpful connections, Amber explains how she landed a super awesome job working in Global Brand Communications at Fisher-Price.

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                • Create Your Brand campaign web spot for St. Bonaventure's Integrated Marketing Communications (IMC) program


                  from The Quilted Squirrel / Added

                  Just a little something we put together for our friends at St. Bonaventure to help promote their Integrated Marketing Communications (IMC) program... along with a micro site at createyourbrand.sbu.edu, billboards, banner ads, brochures and more.

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                  • Northwestern Launches First Semester Online Course


                    from Northwestern News / Added

                    331 Plays / / 0 Comments

                    Medill's Professor Candy Lee is teaching an Integrated Marketing Communications course this fall.

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                    • MCD | Alumni Testimonials


                      from Marketing Communication Dept / Added

                      507 Plays / / 0 Comments

                      Take a further look at what the Marketing Communication Department of Columbia College Chicago offers it's students. Listen to former students discuss their time at Columbia and learn how the 360 approach to integrated marketing communications gave these successful students the edge needed to secure a job after (and sometimes even before) graduation.

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