1. eBay: Empowering and Inspiring Women in Technology


    from Interbrand / Added

    80 Plays / / 0 Comments

    eBay is focused on inspiring and empowering the next generation of women by creating opportunities that make everyone in the company more successful. http://www.interbrandiq.com

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      from TRICEFALO STUDIO / Added

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      Client: Caja Laboral-Kutxa Agency: Interbrand Director: Carlos Magro Production: Ramón Sánchez Copy: Susan Bear Design: Oscar Bodi 3D, Animation & Post-production: Tricefalo Studio Original music: Fede Pájaro

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      • IQ: Opening Up


        from Interbrand / Added

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        IQ Editor-in-Chief Daniel Diez and Interbrand Global CEO Jez Frampton discuss one of the biggest challenges facing brand marketers—leveraging product brands to enhance the corporate brand, without losing focus on the customer. http://www.interbrandiq.com

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        • KaedingNYC Hyundai BrandExperienceSpace SD 01


          from Matthias Kaeding / Added

          38 Plays / / 0 Comments

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          • KaedingNYC AT&T Foundry Logo Animation (for Interbrand)


            from Matthias Kaeding / Added

            141 Plays / / 0 Comments

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            • KaedingNYC AT&T Fleet (for Interbrand)


              from Matthias Kaeding / Added

              73 Plays / / 0 Comments

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              • Michael Weiss, President and CEO, Express


                from Interbrand / Added

                573 Plays / / 0 Comments

                Michael Weiss knows what it takes to "compete at the speed of retail," a key theme among the retailers making our 2013 Best U.S. Retail Brands report. In this interview with Interbrand Design Forum, Weiss discusses how he defines the Express brand ("It's about a level of expectation"), why research and testing is so critical in meeting those expectations, and how digital is informing the company's understanding of the Express customer. As Weiss comments, "We can't disappoint." http://www.bestretailbrands.com

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                • Ken Kosinski, Director of Construction Nike Factory Stores, North America


                  from Interbrand / Added

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                  “Sustainability has always been important to Nike in our packaging and our product manufacturing,” Nike’s Ken Kosinski tells Interbrand Global CEO Jez Frampton. As part of the U.S. Green Building Council-certified team creating the brand’s retail outlets in North America, he helps make sure each store delivers on that promise. In this video conversation, Kosinski tells Frampton how Nike connects the dots between store construction, its Better World platform and the return on investment for bringing corporate citizenship to the store. As Kosinski comments, “It’s an evolutionary journey.” http://www.bestretailbrands.com

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                  • The Blue Sky Project by Nissan


                    from Steffan Cummins / Added

                    436 Plays / / 0 Comments

                    This is my entry to the D&AD Student Awards - responding to the 'Build a new brand for Nissan’s sustainability range' brief set by Interbrand.

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                    • Creating and Managing Brand Value – A video on Interbrand


                      from Interbrand / Added

                      2,772 Plays / / 0 Comments

                      Interbrand, the world’s leading brand consultancy, aims to create powerful brands that have the power to change the world. In this film, the firm’s senior leadership team explain the shifting landscape between brands and consumers and why creating and managing a brand as a business asset is more important than ever before. http://www.interbrand.com

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                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."