1. IQ: Opening Up


    from Interbrand / Added

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    IQ Editor-in-Chief Daniel Diez and Interbrand Global CEO Jez Frampton discuss one of the biggest challenges facing brand marketers—leveraging product brands to enhance the corporate brand, without losing focus on the customer. http://www.interbrandiq.com

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    • KaedingNYC Hyundai BrandExperienceSpace SD 01


      from Matthias Kaeding / Added

      36 Plays / / 0 Comments

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      • KaedingNYC AT&T Foundry Logo Animation (for Interbrand)


        from Matthias Kaeding / Added

        138 Plays / / 0 Comments

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        • KaedingNYC AT&T Fleet (for Interbrand)


          from Matthias Kaeding / Added

          67 Plays / / 0 Comments

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          • Michael Weiss, President and CEO, Express


            from Interbrand / Added

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            Michael Weiss knows what it takes to "compete at the speed of retail," a key theme among the retailers making our 2013 Best U.S. Retail Brands report. In this interview with Interbrand Design Forum, Weiss discusses how he defines the Express brand ("It's about a level of expectation"), why research and testing is so critical in meeting those expectations, and how digital is informing the company's understanding of the Express customer. As Weiss comments, "We can't disappoint." http://www.bestretailbrands.com

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            • Ken Kosinski, Director of Construction Nike Factory Stores, North America


              from Interbrand / Added

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              “Sustainability has always been important to Nike in our packaging and our product manufacturing,” Nike’s Ken Kosinski tells Interbrand Global CEO Jez Frampton. As part of the U.S. Green Building Council-certified team creating the brand’s retail outlets in North America, he helps make sure each store delivers on that promise. In this video conversation, Kosinski tells Frampton how Nike connects the dots between store construction, its Better World platform and the return on investment for bringing corporate citizenship to the store. As Kosinski comments, “It’s an evolutionary journey.” http://www.bestretailbrands.com

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              • The Blue Sky Project by Nissan


                from Steffan Cummins / Added

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                This is my entry to the D&AD Student Awards - responding to the 'Build a new brand for Nissan’s sustainability range' brief set by Interbrand.

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                • Creating and Managing Brand Value – A video on Interbrand


                  from Interbrand / Added

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                  Interbrand, the world’s leading brand consultancy, aims to create powerful brands that have the power to change the world. In this film, the firm’s senior leadership team explain the shifting landscape between brands and consumers and why creating and managing a brand as a business asset is more important than ever before. http://www.interbrand.com

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                    from Interbrand / Added

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                    Interbrand, the world’s leading brand consultancy, is pleased to announce the development of a new global brand identity for the joint venture between GE Aviation and AVIC: AVIAGE SYSTEMS. More here: http://www.interbrand.com/en/news-room/press-releases/2013-01-14-f6429b3.aspx

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                    • Keynote Speech: Graham Hales from Interbrand London


                      from Another Marketing Conference / Added

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                      Interbrand London's CEO talks about the impact of the new digital world on branding and brand management at 2012's Another Marketing Conference. The 2013 AMC takes place on June 25th in Cambridge (www.another.uk.com)

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                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."