1. 104 Bronson: Design, Engineering & Product Development

    05:07

    from Santa Cruz Bicycles Added

    After 20 years, Santa Cruz Bicycles is moving from our birthplace in the old cannery, on 104 Bronson Street, to a new factory across town. Why should you care? Well, maybe you shouldn't. But it's kind of a big deal to us. So we captured a series of weekly installments as a snapshot of where we are today. Here, we introduce the Design, Engineering & Product Development team. Some of them may already be familiar, thanks to the footfall of journalists we've had over the years. But for those who don't know us, this is the place to start.

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    • Joe's Corner - Santa Cruz V10c

      01:29

      from Santa Cruz Bicycles Added

      When you cut a frame open, you expose everything. Besides being able to see the wall thickness in different locations, one can see the surface finish internally - which is related to how well the layers of carbon are compacted together during the curing process. When there are internal wrinkles of carbon - those plies aren't doing anything but increasing weight. On our frames, we don't use ANY filler materials or foam that stays in the frame - and our front triangles are laid up and molded together in ONE piece, instead of gluing pieces together. This allows continuous fibers to carry the load, increasing stiffness, strength and decreasing overall weight. It's a lot of small things that all come together, getting inside the frame allows you to see what's real - and can't be hidden behind a fancy paint job. Joe

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      • trim.APO3UR

        00:46

        from Melissa Gerlach Added 3 0 0

        Made on the iPad

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        • EngineerVsDesigner-E46:Joe Graney

          18:41

          from EvD Media Added 758 0 0

          This week we're talking with the Director of Engineering for a little bike company called Santa Cruz, located in the single-track biker heaven known as Santa Cruz, California! We'll be talking with THE Joe Graney, Santa Cruz's master suspension blaster, engineer, and outspoken supporter of kid makers.

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