1. This Is How We Do It: Process Value vs Production Value

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    This is a recording of a presentation I gave on 4/19/11 as part of the Break The Box series at Frank Lloyd Wright's Unity Temple in Oak Park, IL. http://www.utrf.org/break_the_box.html From the program notes: What do homemade music videos by OK Go, live Twitter updates about Egypt, and industrial films from the 1950s have in common? They all have a high degree of "process value": a willingness to expose the creative act itself and embed it, front and center, in the finished product. And they generate intense engagement on the web -- often much more than their big budgeted, high-production-value counterparts. Wired and Fast Company writer and filmmaker Pavlus looks at why that is -- and how to put it to use. Works Cited: C'Etait Un Rendezvous, by Claude Lelouche http://www.youtube.com/watch?v=COyab3YQS48 Here It Goes Again, by OK Go http://www.youtube.com/watch?v=dTAAsCNK7RA Touch Wood, by Morihiro Harano, Kenjiro Matsuo, et. al. http://www.youtube.com/watch?v=C_CDLBTJD4M&feature=player_embedded A Glorious Dawn, by Symphony of Science http://www.youtube.com/watch?v=zSgiXGELjbc How a Differential Gear Works, by industrial filmmakers from the 1930s (?) http://www.youtube.com/watch?v=K4JhruinbWc The Monitor, by me, Christie Nicholson, and Christopher Mims http://www.scientificamerican.com/article.cfm?id=the-monitor-white-matter 7 Ways to Walk the Walk, by Alissa Walker http://www.gelatobaby.com/2011/04/14/walking-the-walk/ Lego Antikythera Mechanism, by me, Andrew Carol, Misha Klein, Adam Rutherford, et. al. http://vimeo.com/17648733 Also: RadioLab, Infinite Jest, Longshot magazine, slow food, Michael Bay, Kickstarter, and many more.

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    • Screen Gems: favorite viral moments of 2008

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      The New York Times Magazine invited four "digerati" types to pick out their favorite viral media moments for their annual "Screens" issue. I used screencasting to combine webcam "diary" footage of each speaker with animated examples of the stuff they were talking about, all onscreen in the Mac OS X Desktop.

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      • "Limited" by Jascha [music video]

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        From Jascha's new album THE FUTURE LIMITED (2012) * Free album download for a limited time at http://thefuturelimited.com * "What if the evil machine wasn't evil at all, but just misunderstood?" Directed and edited by John Pavlus, remixing footage from: 2001: A Space Odyssey, dir. Stanley Kubrick Robocop, dir. Paul Verhoeven TRON, dir. Steven Lisberger Moon, dir. Duncan Jones WarGames, dir. John Badham =============== I've been curious for a while about whether I could re-edit images, shots and scenes from well-known movies to tell different stories from the ones I borrowed them from. The music video for Jascha's "Limited" seemed like a great opportunity to experiment with this approach, since the song instantly suggested to me a science-fiction short story -- and I didn't have the time (or interest, to be honest) to create sci-fi production value from scratch. It also seemed like a fun challenge to take images that have acquired so much "baggage" over the years -- like the glowering cyclops eye of HAL from 2001, which has become visual shorthand for "evil machine" -- and try to attach completely opposite emotional associations to them. What if something like HAL wasn't evil at all, but just misunderstood in its intentions, like a puppy who plays too rough with its owner? That's exactly the image that Jascha's plaintive refrain in "Limited" put into my head. Remixing material from five very different films creates a necessarily impressionistic approach to telling a story, so maybe the story this video tells in your head isn't the same one that it tells in mine. Either way I hope it's a good one. Some interesting background on artificial intelligence from BERG, a tech/design consultancy in London, that I only discovered after making the video but seems to be in the same wheelhouse of what I was thinking about when I edited it: http://berglondon.com/blog/2010/09/04/b-a-s-a-a-p/

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        • NPR tries to understand internet memes (spoof for All Things D conference)

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          Spoof video created to introduce NPR's CEO, Vivian Schiller, at the "All Things D" D8 conference sponsored by the Wall Street Journal. Schiller gives an intentionally cheesy explanation of "NPR-ness" and touts a number of faux digital initiatives meant to show that NPR is hip to various silly web memes, including Chatroulette, unboxing videos, Auto-tuning, and the like.

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          • Voyage to a new solar system forming

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            NPR / RadioLab correspondent Robert Krulwich rockets from the edge of the Milky Way to the center of the Orion Nebula, to get a close look at a new star with planets beginning to form around it. Animator Brian Edgerton and I nested together several ultra-high-resolution images from the Hubble Space Telescope to create the "flying" effect. Robert has more cool stuff to go with the story (supernova pics, avalanches on Mars, etc) here: http://www.npr.org/templates/story/story.php?storyId=125322033

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            • NPR News App for Ford SYNC

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              A spot for NPR's new voice-activated News app, which runs on Ford's in-dashboard SYNC platform. We rigged a Ford Focus with a bunch of cameras, put NPR host Audie Cornish in it, and sent her out for a test drive.

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              • 3 Impressions of Bob's Pub [Janelia Farm Research Campus]

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                Why put a pub in the middle of a laboratory? Because when you want your researchers to be creative enough to solve science's hardest problems, it helps to mix them all together with coffee, ping-pong, and beer. In this micro-documentary for Janelia Farm Research Campus [www.janelia.org], 3 scientists tell stories about what Bob's Pub means to their creative process. Each impression is animated beautifully by Dustin Grella, of "Animation Hotline" fame. https://vimeo.com/channels/animationhotline Directed by John Pavlus Animation by Dustin Grella Interviews by Sarah Goforth Music by Kevin MacLeod

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                • Introducing The Atavist

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                  "An app that rescues long-form journalism…a just-right blend of digital and printed magazine.” —Fast Company Written/Directed by John Pavlus Art Direction/Design by Piq Original music by Corey Wills pulp novel cover courtesy of Flickr user josue64 www.atavist.net

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                  • Food: The Good Girl's Drug (book trailer)

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                    Millions of young women overeat—but how many of them know the real reasons why? The book trailer for HealthyGirl.org founder Sunny Sea Gold's new book Food: The Good Girl's Drug http://healthygirl.org/book/ Written & Directed by John Pavlus http://smallmammal.com/ Music by Jascha vs Jascha http://www.jaschavsjascha.com/ Special Thanks: Matt Myers & Christy Jones Morgan Holland Fran Laks www.ScratchOffWorks.com

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                    • The Science of YouTube: How Lightning Works

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                      In this episode of a series I created for Popular Science, anonymous clips of lightning strikes are combined with "Pop Up Video"-style text bubbles to explain the science of how lightning strikes happen. Bonus: a lot of cursing. The series concluded in 2009, but you can see all the episodes here: http://www.popsci.com/scitube

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