1. FlipChart

    01:58

    from The Leith / Added

    732 Plays / / 0 Comments

    SEAT UK appointed Leith to help establish a position in the UK fleet market. The campaign idea we had was based on all the irritating things that people have to deal with at work, and positions the choice of a SEAT company car as the antidote to all this. The strap-line “Choose Seat Fleet. Because people put up with enough crap at work.” turned a few heads, raised a lot of laughs, and a few eyebrows too. It swept the board at the DMA UK Awards winning a total of 3 Gold Awards, including the Best Automotive Campaign.

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    • Fire Alcohol Eyes

      00:33

      from The Leith / Added

      31 Plays / / 0 Comments

      We were briefed to come up with a new campaign to tackle the wider causes of fire by making people feel more vulnerable in their own homes. This ad shows the dangers of using appliances under the influence of alcohol.

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      • Fire

        00:34

        from The Leith / Added

        365 Plays / / 0 Comments

        We were briefed to come up with a new campaign to tackle the wider causes of fire by making people feel more vulnerable in their own homes. Attitudes to fire safety show that patterns change with the arrival of children – many talk of a ‘night time routine’ – switching off appliances and shutting doors. ‘Back to the start’ TV was created to show the effects in reverse of a house fire caused by switching on a washing machine before heading off to bed. The ad was highly involving – deemed frightening, however praised for being realistic and seen to have a simple familiarity. TV was also supported by radio and outdoor advertising, reinforcing the need to turn off unused appliances when you’re out or asleep.

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        • Poison Ivy

          00:38

          from The Leith / Added

          633 Plays / / 0 Comments

          Cocaine use amongst 16-22 years olds in Scotland is on the rise. This campaign for the Scottish Government’s Know the Score initiative set out to inform young people that taking cocaine is more dangerous than they think and so make them think twice about trying it in the future. The multi media, integrated campaign, was led by cinema advertising and supported with video digital activity on social media sites such as Facebook and Spotify. Posters also ran in targeted social environments such as bar washrooms, cinema foyers and buses.

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          • Laid Back Shopping

            00:32

            from The Leith / Added

            269 Plays / / 0 Comments

            This campaign was for Leith’s answer to Bluewater. Ocean Terminal, located on the Leith waterfront, celebrates the laid back experience shoppers can enjoy there versus the stressed out, weather beaten and parking starved ritual of city centre shopping. The watercolour illustrations were created by the Swedish illustrator Christina Drejenstam, best known for her work on Nike and Versace.

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            • Can Clan

              02:31

              from The Leith / Added

              248 Plays / / 0 Comments

              It's not often that you break Guinness World Records but that's what we did with the IRN-BRU Can Clan. As part of the ongoing campaign north of the border to keep IRN-BRU as the No.1 in the hearts and minds of consumers we invited Scotland to come and join us on Glasgow Green to break the world can-can record serenaded by The Zutons. Nearly 15,000 turned up and 10,000 joined in. The record was set and the Can Clan established as a group all fans of the brand could join.

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              • Happy Face

                00:45

                from The Leith / Added

                472 Plays / / 0 Comments

                The Public Health Agency asked us to help them develop a public information campaign to encourage young men to do more to look after their mental health. Young men are often unwilling to seek help for mental health problems. They find it hard to talk about a problem or they fear the stigma associated with it. And there’s a hegemonic view that being a man means not needing help. We used this insight to engage with our audience and encourage them to take the first step and talk about their problems rather than covering them up. At the end of the campaign 82% of the target audience were aware of the campaign. Of those 58% were encouraged to do something positive in relation to their mental health. These results help it win a Mind Mental Health Award for the best awareness raising campaign across the UK in 2009.

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                • Schnapps Live at Batter of the Bands

                  03:13

                  from The Leith / Added

                  132 Plays / / 0 Comments

                  Schnapps live at the infamous Batter of the Bands night (http://leithrecords.com/batter) at the Leith Festival 2010. In a close chip-fork voting session, Schnapps pipped local favourites Jakil and the bouncy electro-boppers the Futuristic Retro Champions to winning the star prize of a recording and CD pressing deal.

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                  • Paramedic

                    01:00

                    from The Leith / Added

                    345 Plays / / 0 Comments

                    A paramedic speaks about his experience of treating knife crime victims.

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                    • Embalmer

                      01:00

                      from The Leith / Added

                      447 Plays / / 0 Comments

                      An embalmer speaks about his experience of knife victims

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