MODERNO ITALIANO FESTIVAL trailer and brand materials were created by the creative direction class of Ex'Pression College in Emeryville, CA, home to Pixar. The festival is a free, three-day event celebrating contemporary Italian design, food, and film presented by HOT ITALIAN, Peroni, FIAT, and Baci. The festival includes an Italian design installation curated by Lumens Light + Living featuring Alessi, Kartell, and Foscarini furniture, lighting, and accessories. Other design elements include the Fiat street team and a fashion show featuring Italian bicycles on Friday. The “Mangia Bevi Mercato” offers Italian cheese, wine, and beer tastings including Galbani cheeses, Baci chocolates, Peroni beer and various Italian wine s, as well as locally-made products in the Italian-style, such as Fra’ Mani salumi and Corto Olive Oil. The outdoor, bike-in theater is set-up across the street at Fremont Park with free bike valet parking. Bring blankets or chairs, and grab a pizza, panini, and salads before the films, or gelato and dessert pizza afterwards! Thursday, October 4 Fiat Test Drives Mangia Bevi Mercato Bike-In Outdoor Film: Gianni e le Donne (The Salt of Life) Friday, October 5 Italian design installation Italian Bike Fashion Show Bike-In Outdoor Film: Benvenuti Al Sud (Welcome to the South) Saturday, October 6 Vespa/Ducati Display Mangia Bevi Mercato Italian design installation Bike-In Outdoor Film: La Doppia Ora (The Double Hour) The 2012 Moderno Italiano Festival is presented by HOT ITALIAN, PERONI, FIAT, Baci, Lumens Light+Living, 7X7 Magazine, sactown magazine, and Capital Public Radio.+ More details
Design Rides is a fun event that celebrates good design by bike! On a Sunday summer morning, design enthusiasts biked thru Midtown after brunch at HOT ITALIAN to other design-driven businesses. The first stop was at Lumens Light + Living featuring Herman Miller, Alessi, Foscarini, and other quality home design brands. The second stop was at indie record store PhonoSelect filled with new and used vinyl from all musical genres, striving to carry the most interesting and well-curated selection of music and music-related artifacts. The last but not least stop was at Scout Living, an antique and design collective specializing in modern, eclectic, and designer furniture, home accessories, and couture. The next Design Ride is set for October 14 with Sacramento Modern, exploring Mid-Century Modern homes through South Land Park. Find more at facebook.com/designride+ More details
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