1. Revolutionizing Decision Making: How Analytics Will Take Over the Business

    23:42

    from Bayesia USA / Added

    28 Plays / / 0 Comments

    Jack Y. Chen, Ph.D., Chief Data Scientist, Dell Inc. With advances in big data, artificial intelligence and increased metric captures of everything we do, analytics will go through a radical transformation in the next few decades. As a result, there will be a shift from analytics simply influencing business decision makers to analytics actually owning the decisions. This transformation is already happening in the pricing and finance community, but expect it to expand to even C-level decisions. In this presentation, we will share a case study from recent experiences by taking a look at the current analytics environment in Dell marketing and demonstrate why the transformation is the way forward.

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    • Walk With The Data - JWT Data Capabilities

      01:48

      from Jeff Small / Added

      32 Plays / / 0 Comments

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      • B2Bento.tv - Marketing at Crossroads Part 1: The Shift from Traditional to Digital Marketing

        12:18

        from B2Bento / Added

        95 Plays / / 0 Comments

        B2Bento in conversation with Vikas Gulati (Vserv) and Sanchit Sanga (Mindshare) on the shift in budgets from traditional to digital marketing, roles agencies could play, and driving towards more data-driven marketing models.

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