A panel of faculty members who teach ethics in Columbia's schools of Medicine, Law, Business, Journalism, Arts and Sciences, and Jewish and Union Theological Seminaries will discuss what they…+ More details
The right social media strategy will increase your revenue! Whether you are looking to launch your social media effort or evolve it, this session provides the essential guide to leveraging your assets…+ More details
Putting trends to work for business requires a broad view, lateral thinking, and deep analysis of the “why” behind what people do. Recognizing the patterns and understanding consumer motivations…+ More details
The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture’s relationship to commerce, brands,…+ More details
In this video presentation, panel participants examined the similarities and differences in how private companies and large institutions manage the green building process. From the actual construction,…+ More details
Thomas Murray is President of the Hastings Center, a bioethics "think tank" in the United States which has produced influential work in the field for decades. The topic of his presentation,…+ More details
When it comes to marketing consumer products, many people have a hand in the pie. Brand managers, advertising agencies, promotion agencies, digital agencies and more: all have a view on what should…+ More details
Brand strategists have long known that when brands leverage happenings in culture, good things happen for the brand. For the first time, researchers from ad agency J Walter Thompson have developed…+ More details
Carol Levine, director of Families and Health Care Project with the United Hospital Fund and Macarthur "Genius Award" recipient, spoke on her career trajectory and how she came to the bioethics…+ More details
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