1. Case Study || Vasque Spirit Animals at the 2014 GoPro Mountain Games

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    from MercuryCSC / Added

    123 Plays / / 0 Comments

    If you were an Outdoor brand and you'd decided to commit to a big event sponsorship like the 2014 GoPro Mountain Games, how would you capitalize on that opportunity? Would you give product away? Make t-shirts? How would you extend the reach of your sponsorship beyond the gates of the event and into the digital space? Read the full story at http://www.mercurycsc.com/blog/2014/11/19/using-fun-converged-media-event-sponsorship/

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    • Air Squats

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      from sethsquatch / Added

      MGER @ Delicate Arch, September 2014

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      • Ep. 2 — 30 Days 23 Ways: Holiday Project 2012

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        from MercuryCSC / Added

        170 Plays / / 0 Comments

        A mid-month update to MercuryCSC's 30 day challenge for charity. Who's doing what? Who's going to make it to the end? Follow the whole team at http://30days.mercurycsc.com.

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        • 2012 Mercury Christmas

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          from MercuryCSC / Added

          393 Plays / / 0 Comments

          Follow the whole team at http://30days.mercurycsc.com.

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          • Mercury's Earth Day

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            from MercuryCSC / Added

            167 Plays / / 0 Comments

            For the week leading up to Earth Day 2012, Mercury donated money to two worthwhile charities for every employee-day on a bike, on foot, on a bus, or carpooling.

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            • ExOfficio Case Study

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              from Jeff Reed / Added

              91 Plays / / 0 Comments

              Animation done for Mercury CSC of Bozeman, MT as a case study on their client, ExOfficio. Concept done in conjunction with Mercury. Fine tuning of camera movements and sound by Andy Adkins of Mercury CSC.

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              • Case Study || Montana - "There's Nothing Here"

                03:54

                from MercuryCSC / Added

                373 Plays / / 0 Comments

                More info: http://www.mercurycsc.com/blog/2011/05/01/mercury-wins-an-effing-effie/ Montana has nothing. Or so some people think. The Montana Office of Tourism conducted extensive research to better define the state’s best attributes and determine which types of travelers are most likely to visit. We discovered that Montana’s ‘nothing’ is indeed ‘something’ to the Geotraveler, an emerging target audience that appreciates authenticity and has the desire to get off the beaten path. Mercury's work for the Montana Office of Tourism has been widely recognized as some of the most effective and innovative tourism marketing in the nation. The campaign was awarded a Silver Effie earlier this year—the first U.S. tourism destination to win an Effie since 2005. U.S. Travel Association, Hospitality Sales and Marketing Association International and Media Magazine have also recognized the campaign. More importantly, it worked. Montana's national parks and hotels have reported record numbers compared to their peers during the campaign. According to Smith Travel Research, Montana had the nation's highest hotel occupancy rate in July 2010 and the second highest in August 2010. In addition, the Montana Office of Tourism exceeded all of its marketing objectives: awareness of Montana's advertising doubled nationwide and increased by 17 times in Chicago (one of its key markets); and those aware of Montana's advertising were more likely to associate Montana with its national parks and were as much as 2.5 times more likely to travel to Montana.

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                • Case Study || Montana - "There's Nothing Here"

                  03:54

                  from MercuryCSC / Added

                  7,777 Plays / / 0 Comments

                  More info: http://mercurycsc.com/​blog/​2011/​05/​01/​mercury-wins-an-effing-effie/​ Montana has nothing. Or so some people think. The Montana Office of Tourism conducted extensive research to better define the state’s best attributes and determine which types of travelers are most likely to visit. We discovered that Montana’s ‘nothing’ is indeed ‘something’ to the Geotraveler, an emerging target audience that appreciates authenticity and has the desire to get off the beaten path. Mercury's work for the Montana Office of Tourism has been widely recognized as some of the most effective and innovative tourism marketing in the nation. The campaign was awarded a Silver Effie earlier this year—the first U.S. tourism destination to win an Effie since 2005. U.S. Travel Association, Hospitality Sales and Marketing Association International and Media Magazine have also recognized the campaign. More importantly, it worked. Montana's national parks and hotels have reported record numbers compared to their peers during the campaign. According to Smith Travel Research, Montana had the nation's highest hotel occupancy rate in July 2010 and the second highest in August 2010. In addition, the Montana Office of Tourism exceeded all of its marketing objectives: awareness of Montana's advertising doubled nationwide and increased by 17 times in Chicago (one of its key markets); and those aware of Montana's advertising were more likely to associate Montana with its national parks and were as much as 2.5 times more likely to travel to Montana.

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                  • First Interstate Bank - Ice Fishing

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                    from MercuryCSC / Added

                    256 Plays / / 0 Comments

                    An example of MercuryCSC's broadcast commercial work. This 30 second spot was produced for First Interstate Bank.

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                    • Travelers for Open Land

                      03:43

                      from MercuryCSC / Added

                      74 Plays / / 0 Comments

                      Travelers for Open Land is a movement to protect the wide open spaces of Montana. Our mountains, rivers, prairies and forests are what make this amazing state unforgettable to visit.

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