1. Beyond the Kitchen SYNC: Music/Brand Collaboration - SXSW Music 2012

    05:38

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    Everyone knows the great exposure you can get from having your music licensed in a commercial, but how else can you get your music heard with the help of a brand? Hear how to maximize usage beyond the conventional sync. Learn how brands can benefit from you as a band or performer, and how your band is itself a brand.

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    • Michael Boris - Beat It

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      Michael Boris performing "Beat It" by Michael Jackson at his senior recital at Belmont University. Michael Boris - drums / congas Travis Cullman - keyboards Gregory McCubbin - Guitar Johnny Williamson - Guitar Mario Sangermano - Bass Peter J. Boris - Percussion Drew Herring - Vocals Jordan Kyle Reynolds - Vocals Aashley Morgan - Vocals Video Credit: Chris Cowley & Josh Cypher - Filming Nathan Mahy - Video Editing

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