1. Mohsin Sajid of Endrime – Denim History Talk @ Plymouth College of Art 30.04.2014

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    Denim History, Presented by MOHSIN SAJID Owner and Creative Director of ENDRIME - – - – - – - – - – - - On 30th April 2014 – Mohsin Sajid – Creative Director of ENDRIME – Give a special talk on Denim History and talk through his own Brand ENDRIME  at The Gallery @ Plymouth College of Art. UK Mohsin was invited by Zowie Broach of BOUDICCA to take part in a Series of workshops – apart of the BOUDICCA – MOVE Event… This Video captures the talk, Denim History and Ends on ENDRIME and modern ergonomics in denim wear. This Video uses a lot of Sources of information, mostly from Mohsin own research thats covers in the presentation. This Video covers: Key Historical Denim History / workwear today. New Denim Renaissance, cotton, yarn & denim manufacturing processes (including many videos of the cotton process – from harvest to yarn) Denim terminologies, strengths of using original shuttle looms, different weaves, different thicknesses and their strengths RHT, LHT etc. Selvage denims vs non Selvage and different types of washing treatments / finishes. Anatomy of a 5 pocket Jeans. Thread sizes and colours, metal sundries colours – in relation to denim shade. Also Mohsin presented a selection of vintage pre 1920s pieces and a selection of 30 other denim samples from ENDRIME Archive, and talked through construction methods and special details in each jean – Plus various videos of denim manufacture from denim factories in USA, Turkey, China and Japan. All the material was collected by Mohsin himself – But he also acknowledges were he got source material from: Key sources for Slides are: oki-ni www.oki-ni.com – Denim History Slides Michael Allen Harris – Denim Historian’s Flicker Account – Rivet Pictures from 1873 levi’s Jean Cory Piehowicz – Photographer Denim from cowboys to catwalks by Graham Marsh, Paul Trynka and June Marsh – Photographs from this book – Vintage Cone Denim Factory images © Cone Denim Information from Denim College School, © Cone Denim 2005 ( which Mohsin Attended) Uniqlo – Selvage Denim “Whats the BIG Deal about Selvage Denim anyway” Denim Design Lab, by Brian Robbins – Scan of a page about Selvage. EDWIN EUROPE – Pencil Sketchs of Weaves in “Nine Fundamental Weaves section” Nine Fundamental Weaves – © Cone Denim Tex Thread chart – by Gunzetal Hong Kong Button Ruler, by Ching Fung, Hong Kong Metal Finishes colour card by Lai Cheong, Hong Kong Various Buttons images by, 45RPM, Oki-ni, Edwin Europe. Levi’s Concealed Buttons Denim Finishing Pictures, from DKNY Jeans – Hong Kong Office – Photos by Mohsin Sajid 3D Mould work stations – benches – Pictures taken at John Bull Factory, Kojima, Okayama, Japan Photos by Mohsin Sajid Various – leather patches, from Duffer x oki-ni, Levis x oki-ni – Vintage Levis 201 canvas printed patches, 45RPM patch, Edwin Japan, and Wrangler. Various – Back Pocket embs. Edwin Europe – back pocket concept – 2005 Levi’s Nevada Jean – © Levi’s Indigo Storage Tank Photos by Mohsin Sajid, Denim College School, © Cone Denim 2005 ( which Mohsin Attended) ENDRIME  Bio – WWW.ENDRIME.COM Videos used Key sources - Stylesight – ENDRIME Video Part 1 – https://vimeo.com/90552533 © Stylesight How Cotton is made by https://www.youtube.com/watch?v=IcydGtjNPKo © Discovery Channel Roy Denim Video © Roy Staper / SelfEdge http://www.selfedge.com/ – https://vimeo.com/16075230 Naked and Famous Video, featuring > Brandon Svarc and Bahzad Trinos https://vimeo.com/89472092 © Naked and Famous Stylesight – ENDRIME Video Part 2 “Mohsin and his Machines” – https://vimeo.com/91648545 © Stylesight Special Thanks to Hannah Jones Exhibitions and Events Officer at Plymouth College of Art. The Opinions expressed in this video are Mohsin Sajid’s own. Mohsin Sajid has tried to Credit Everyone in Source Material – and done so with ethos of Transparency – No malicious intent – Mohsin Sajid has lots of respect for his Denim Community – and only wishes everyone shares knowledge. Find out more about the event below. http://www.vasw.org.uk/events/boudicca-move-.php http://t.co/eRXfUCgUDB WWW.MOHSINSAJID.COM WWW.ENDRIME.COM WWW.SHITDENIM.COM #denimporn #denimhistory #endrime #boudicca #mohsinsajid This Video was created for Educational use only. It was made by Plymouth College of Art © This Film was Shoot and Edited by Adam Howard | adam@anotherrobot.co.uk | WWW.ANOTHERROBOT.CO.UK © All Rights Reserved © Plymouth College of Art www.plymouthart.ac.uk

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    • STYLESIGHT VISIT ENDRIME PART 1

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      Back in Feb 2014 - Samuel Trotman and Marvic Paulo visited ENDRIME London Design studio - where owner and Creative Director Mohsin Sajid, talked about the brand and key details that makes a ENDRIME jeans. Additional work was carried out by Amy Leverton and Ricardo Hernandez on finishing the video - This video is part 1 of 2 that Stylesight shoot - and featured in a Stylesight Blog Article: http://blog.stylesight.com/denim/exclusive-stylesight-video-endrime-denim © STYLE SIGHT WWW.STYLESIGHT.COM WWW.ENDRIME.COM WWW.MOHSINSAJID.COM WWW.SHITDENIM.COM

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      • STYLESIGHT VISIT ENDRIME PART 2

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        Back in Feb 2014 - Samuel Trotman and Marvic Paulo visited ENDRIME London Design studio - where owner and Creative Director Mohsin Sajid, talked about the brand and key details that makes a ENDRIME jeans. Additional work was carried out by Amy Leverton and Ricardo Hernandez on finishing the video - This video is part 2 of 2 that Stylesight shoot - and featured in a Stylesight Blog Article: http://blog.stylesight.com/denim/exclusive-stylesight-video-mohsin-and-his-machines © STYLE SIGHT WWW.STYLESIGHT.COM WWW.ENDRIME.COM WWW.MOHSINSAJID.COM WWW.SHITDENIM.COM

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        • ENDRIME LONDON STUDIO SET UP

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          Heres a short Video of of Still pictures over a 1 month period when we moved into our New Studio, and Creative Director Mohsin Sajid setting up the space - setting up machines, and putting banners up - ready for AW14 selling season. Most of the pictures where shot by Sadia Rafique © endrime www.endrime.com www.sadiarafique.com

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          • ENDRIME FALL 14 PHOTOSHOOT - MINI VIDEO

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            Heres a Short Video Directed By Sadia Rafique - who very kindly put this video together for us, and uploaded it our instagram account - Its great as its short captures the morning very well. http://instagram.com/endrime Photographer: Makin Jan Ma Stylist: Nickque www.endrime.com www.sadiarafique.com

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            • STYLESIGHT - ENDRIME VISIT FEB 2014- Trailer

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              Stylesights Samuel Trotman and Marvic Paulo - Visited ENDRIME London Studio in February 2014 - To discuss Vintage sewing machines and hear founder and Creative Director Mohsin Sajid discuss ENDRIME Denim Concept. Heres a little Sneak Peak Trailer... This video belongs to © Stylesight www.stylesight.com www.endrime.com

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              • ENDRIME® AW13 - DEBUT

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                Endrime is a highly premium denim label, melding in top-notch fabrics from Japan

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                • ENDRIME® AW13 - DEBUT

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                  Endrime is a highly premium denim label, melding in top-notch fabrics from Japan

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