1. DENIM EVOLUTION

    01:02

    from Natural Selection Denim Added 9,018 16 0

    DENIM EVOLUTION RAW BRUISED BROKEN BURIED ..................................... Natural Selection Denim showcases the denim evolution process, bringing to life their most iconic washes - one from…

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    • Family RAW | Wash K RAW

      00:35

      from Natural Selection Denim Added 2,314 7 0

      NS definition: Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath. As the first jean ever created by Natural Selection Denim – K…

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      • Family BRUISED | Wash BRUISED

        00:34

        from Natural Selection Denim Added 2,394 11 0

        NS definition: More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant. BRUISED captures the first signs…

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        • Family BROKEN | Wash GEE GEE

          00:32

          from Natural Selection Denim Added 1,552 4 0

          NS Definition: Classic blue jean of rebels, movie stars, cowboys and our parents. The timeless indigo blue colour is set against the most authentic signs of wear and care. Worn in and more heavily…

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          • Family BURIED | Wash GAMMA

            00:33

            from Natural Selection Denim Added 562 1 0

            NS definition: The art of denim washing and finishing pushed to the limits. Whether the goal is authenticity or just showing off, our ultimate and sincerest effort to showcase how beautiful jeans…

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            • Denim Dissection

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              from Guardians Of The Standard Added 105 0 0

              Time-lapse of in-store installation Selfridges London of NATURAL SELECTION DENIM A/W 2010

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