1. Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

    01:44:14

    from Stone Cliff Productions, Inc. Added 335 1 0

    January 21, 2013 presentation by Tim Calkins, Clinical Professor of Marketing, Northwestern University's Kellogg School of Management and Managing Director of Class 5 Consulting. Professor Calkins is also author of the books "Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks" and "Breakthrough Marketing Plans". Mr. Calkins is co-editor of “Kellogg on Branding”. Jointly hosted by the Chicago University Booth School of Business Entrepreneurial Roundtable alumni group and Northwestern University's Kellogg Alumni Group Chicago-West at Calamos Investments Building, Naperville, IL. Future events and videos at - EntrepreneurialRoundtable.com When you're hungry for great food, great wine and nothing stuffy- CityGateGrille.com Video by Stone Cliff Productions, Inc. - StoneCliffProductions.com Hear award-winning Kellogg professor Tim Calkins delve into the shadowy world of defensive strategy, talking about his new book "Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks". He will discuss why successful companies need to have a defensive strategy, must be looking out for competitive threats, and should be prepared to defend their brand. We live in a world of intense competition; companies face threats from all parts of the globe. The more profitable your business, the greater the chance you will soon encounter a new competitor. It doesn't matter whether you're running a plumbing business, promoting a brand of deodorant, operating a neighborhood restaurant, or leading a small charitable organization or church. Anyone responsible for managing an enterprise has to think about defense, because the world is full of competition, and with the rise of globalization, competition is only going to increase. In discussing his insights from "Defending Your Brand", Tim Calkins will review why defensive strategy is so important, how to understand and evaluate competitive threats, and how to develop an effective defense plan. He will explore why companies so often fail to react when new competitors appear. He will also discuss why innovators also need to understand defensive strategies. Before introducing a new product, it is important to think about how the existing players will respond and then revise your launch plan accordingly. Professor of marketing at the Kellogg School of Management, Tim Calkins is co-director of brand program at Kellogg. He has received numerous awards including the top teaching awards at Kellogg and the Top Professor Award of the Executive MBA program in 2007, 2009, 2010 and 2011.

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    • Cybersecurity: Recommendations for Future U.S. Policy

      01:43:06

      from National Security Zone Added 10 1 0

      Nov. 15, 2012 panel discussion about cybersecurity issues at the National Press Club, sponsored by the Medill National Security Journalism Initiative and the American Bar Association Standing Committee on Law and National Security,

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      • Converging Worlds: A New Era in Computing

        01:28:58

        from NU Corporate Added 100 0 0

        Microsoft's Craig Mundie at Northwestern University. October 4, 2011

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        • YIISA/IASA Conference: "The Media and the Dissemination of Hatred"

          01:25:58

          from ISGAP Added 124 0 0

          Title: "The Media and the Dissemination of Hatred" as part of the YIISA/IASA "Global Antisemitism: A Crisis of Modernity" Conference Speakers: Defne Jones, Indiana University: "Antisemitism Through Political Cartoons in Turkey" Dr. Marianna Scherini, University of Siena: "The Image of Israel and of the Israeli in British, French and Italian Daily Press During the Lebanon War 1982" Antonia Schmid, University of Wuppertal: "Antisemitic Discourse in Contemporary German Film" Phyllis Lassner, Northwestern University: "Humanization or Antisemitism: Representations of Perpetrators and Jews in Recent Holocaust Films" Date: Tuesday, August 24, 2010 Location: The Yale Initiative for the Interdisciplinary Study of Antisemitism (YIISA), Yale University, New Haven, CT

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          • The Inauguration of President Morton Schapiro - Full Ceremony

            01:16:09

            from Northwestern News Added 297 1 0

            Full coverage: http://www.northwestern.edu/newscenter/archives/special/inauguration.html

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            • YIISA/IASA Conference - "Islamism and the Construction of Jewish Identity"

              01:09:24

              from ISGAP Added 44 0 0

              Title: "Islamism and the Construction of Jewish Identity" as part of the YIISA/IASA Inaugural "Global Antisemitism: A Crisis of Modernity" Conference from August 23-25, 2010 Speakers: CHAIR: Dr. Risa Sodi, Director, Language Program, Italian Language and Literature, Yale University Professor Daniel Tsadik, Yeshiva University: "Iran and Antisemitism: Some Historical Notes" Professor Jacob Lassner, Northwestern University: "The Roots of Modern Muslim Antisemitism: Jews and the Traditional Concept of Tolerance in Islam" Professor Meir Litvak, Director, Center for Iranian Studies, Tel Aviv University: "Antisemitism in Iran: Continuities and Changes" Date: Monday, August 23, 2010 Location: The Yale Initiative for the Interdisciplinary Study of Antisemitism (YIISA), Yale University, New Haven, CT

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              • Launching Chicago's Entrepreneurs

                01:08:58

                from Stone Cliff Productions, Inc. Added 59 0 0

                July 15, 2013 presentation and discussion with Linda Darragh, Executive Director, Kellogg Innovation & Entrepreneurship Initiative (KIEI) at Northwestern’s Kellogg School of Management and Mike Moyer, Adjunct Professor of Entrepreneurship at Chicago Booth School of Business. Hosted by the Chicago University Booth School of Business Entrepreneurial Roundtable alumni group and the Kellogg School of Management Kellogg Alumni Club of Chicago (KACC) at Calamos Investments Building, City Gate Grille Plaza Level, Naperville, IL. Future events and videos at – GSBER.ClubExpress.com When you're hungry for great food, great wine and nothing stuffy- CityGateGrille.com Video by Stone Cliff Productions, Inc. - StoneCliffProductions.com What is the current state of entrepreneurship in our area? How have our leading academic institutions marshaled their resources to accelerate new business development? What can all interested parties in both the public and private sectors and just plain citizens/consumers contribute towards progress? Join us for a knowledgeable discussion with experts who dedicated their careers to help develop a dynamic new business environment in our area. In addition to welcoming audience dialogue for your perceptions on labors in this vineyard, they are well positioned to address topics such as: Support for start-ups and subsequent stages of the business life cycle. The local equity/debt capital ecosystem, from angels to banks. Innovation across industry sectors, noting the area high technology presence. Commercialization of university discoveries. Linda Darragh, Executive Director (KIEI), oversees one of Kellogg’s four thought leadership initiatives and has already revised curriculum and increased the engagement opportunities for students and alumni with respect to entrepreneurship. Linda serves on the boards of the Chicagoland Entrepreneurial Center/1871, TiE Midwest and ACCION Chicago. Ms. Darragh also co-founded Impact Engine, an accelerator program that supports for-profit businesses making the world a better place. Prior to joining the Kellogg faculty, Ms. Darragh served as the director of entrepreneurship program at the University of Chicago Booth School of Business. Darragh received a Master's degree from the University of Toronto and a Bachelor's degree from Queen's University. Mike Moyer is an entrepreneur who has started six companies and also held a number of senior level marketing positions at service and consumer product firms. The author of several books; “How to Make Colleges Want You”, “College Peas”, Trade Show Samurai”, and “Slicing Pie” (on dividing up equity in early-stage companies). Moyer has taught entrepreneurship at both Northwestern and Chicago Booth and is a past winner of Booth’s New Venture Challenge. Mr. Moyer earned his BA from the University of Kansas, MS from Northwestern University, and MBA from the University of Chicago.

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                • Academic Symposium on the Economics of Higher Education

                  01:04:10

                  from Northwestern News Added 392 0 0

                  Northwestern University hosted a symposium on the economics of higher education as part of the celebration of the inauguration of President Morton Schapiro. Full coverage: http://www.northwestern.edu/newscenter/archives/special/inauguration.html

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