1. Process: Nudie Jeans Gothenburg Repair Station


    from HYPEBEAST / Added

    2,812 Plays / / 0 Comments

    For this installment of Process, Hypebeast heads to Gothenburg, Sweden — home of Nudie Jeans. With the recent opening of Nudie Jeans‘ London concept store and repair station, the denim brand invited us for a firsthand look at how its jeans get brought back to life and the specialists behind the machines. Joined by Gustav, each pair of denim is accessed — only after having been washed — then cleaned and ready to have a patch of denim, cut from a donor pair of jeans, applied to the worn-out area. Depending on the customer’s requests, the patchwork and stitching can be accentuated or made as discreet as possible. Steadily gaining popularity as it is both economical and benefiting to the environment, these special Nudie Jeans repair stations can be found in Stockholm, Sydney and more recently, London. Denim enthusiasts will also be delighted to discover some of their favorite jeans at a discount thanks to the secondhand offerings available at these locations as well as the option of trading in an old pair of jeans for 20% off a new pair — giving rise to Nudie‘s aim to repair, reduce and reuse.

    + More details
    • Nudie Jeans for Barneys NYC exclusive - Post Recycle Dry


      from Guillotine / Added

      1,287 Plays / / 0 Comments

      Voire l'article - http://cl.ly/DI4x "Nudies Jeans sort aujourd’hui un nouvelle version limitée de son modèle Slim Jim en denim Post Recycle Dry. Il s’agit d’une toile recyclée à partir d’anciens jeans de la marque, mélangée à du coton organique. Le jean est limité à 500 exemplaires numérotés, en exclusivité pour la boutique new-yorkaise Barneys NYC."

      + More details
      • Moving Stills


        from Nudie Jeans Co. / Added

        Moving Stills - snapshots from the Nudie Jeans spring/summer 2011 photo shoot.

        + More details
        • CONTRA tv presents Create + Influence: Episode 1 - Backbone by Nudie Jeans


          from THINK CONTRA / Added

          16K Plays / / 0 Comments

          Create + Influence is a CONTRA tv original series; conversations with the people about ideas that matter most to the creative class. In Episode 1, we tackle themes of sustainability and transparency with Swedish denim company Nudie Jeans. They are proud to introduce their line of basics, Backbone, brought to the Nudie Jeans collection as an accessory to the denim. Effortless, functional, original timeless pieces to fit the everyday Nudie lifestyle. The story goes a bit beyond tanks, tees and tighty whities. We spoke with Ruari Mahon, head of PR & Marketing USA for Nudie here in New York City (Want Agency) about the Backbone line, its transition of production to FairTrade in India, sustainability, social responsibility, organic cotton and what it means to be transparent and how this all translates creatively into the newest member of the collection. We hope you enjoy it.

          + More details
          • The Empowerment Challenge


            from Nudie Jeans Co. / Added

            WHAT DOES EMPOWERMENT MEAN TO YOU? BY NUDIE JEANS FOR THE BENEFIT OF AMNESTY INTERNATIONAL. Nudie Jeans challenges everyone in the world to become a t-shirt print designer. Make a print that illustrates the word“EMPOWERMENT”. How you do it is entirely up to you. A certain motif or something more abstract. Use your imagination. Make art! Read more about the challenge at our website from March 14. Application period: March 14 – April 30 A jury with representatives from Amnesty International and Nudie Jeans will select eight winners. Besides the honour each winner will receive 1000 euro. The t-shirts with the winning prints will be launched in stores in November 2012. For every sold t-shirt Amnesty International will receive 10 Euro. The winning contributions will be shown on our website on the 1st of June. www.nudiejeans.com/empowerment-challenge

            + More details
            • Nudie Jeans Is Moving In


              from Nudie Jeans Co. / Added

              A time lapse movie from our product development departments at our brand new office.

              + More details
              • Due West / Next Door Clothing


                from Wilson Wu / Added

                611 Plays / / 1 Comment

                Location: 431 & 433 Queen Street West Toronto, ON, M5V 2A5 About: Established in 1973 as a quality, hand-made leather goods store. DWNDClothing selectively edit's our chosen labels in order to suit our clientele's wardrobe. www.dwndclothing.com

                + More details
                • DENIM + DENIM - Behind The Scenes


                  from THINK CONTRA / Added

                  769 Plays / / 0 Comments

                  Some behind the scenes footage from our shoot with McKenzie James, Jessica Albano, Taylor Savage and models Marta, Preston (Spot 6), Anna S (Push) Shot & Edited by TH for Selleck Stache Audio - Untitled by Minnesota

                  + More details
                  • Recycled Jeans by Nudie Jeans


                    from Jeanswelove / Added

                    364 Plays / / 0 Comments

                    Dünyanın gözde Denim markalarından Nudie Jeans'in recycled ürünlerini nasıl ürettiğini anlatan özel tanıtım videosu.

                    + More details

                    What are Tags?


                    Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."