1. Salon Success Series - Session 3, Creativity, Communication & Follow-through


    from Professional Beauty Association Added

    Creativity, Communication & Follow-through A solid foundation for strong retail sales begins with assessing your cultural strengths, coaching for individual performance and inspiring new understandings around the value of recommending retail. This session builds on that foundation and explores additional steps toward creating a high performance retail business. In this session we will cover... • execution of the 8 steps to retail success. • creative promotions that involve your team. • developing a long-term promotional calendar. • aligning incentives to support the right behaviors. • measuring, coaching and celebrating success. This is the first session in a 3-part series based on PBA's landmark study, "The Business of Beauty." All three sessions are available here.

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    • UV Gel Nails: Latest Findings & Best Practices


      from Professional Beauty Association Added

      UV Gel Nails: Latest Findings & Best Practices Want to learn the facts about the controversy surrounding UV nail lamps and products? Are you struggling to answer clients’ questions regarding the safety of UV nail services? Join our webinar with Doug Shoon, internationally recognized scientist, and arm yourself with the information you need to make informed decisions for your clients and your business. During this 60 minute web event, Schoon provides insight on UV nail coatings and the lamps used to cure them. You'll learn scientific facts and researched recommendations to help ensure your clients will safely and successfully wear UV nail coatings… that are problem-free! Catch up on the results of Schoon's latest research and learn secrets that can help keep your client's natural nails healthy and strong.

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      • Direct and Interactive Marketing: It’s Results that Count


        from WVU IMC Added 23 0 0

        This session leads you through the essential elements of direct and interactive marketing, its role in IMC and why real results, including ROI, are essential. We will also discuss the importance of testing with examples of what is working and what is not. Additionally, potential pitfalls, roadblocks and how to overcome them will be reviewed.

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        • Integrate 2012 General Session - David Pavelko


          from WVU IMC Added 46 0 0

          This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu David Pavelko is the head of travel at Google and manages marketing and advertising campaigns for airlines, hotel chains, cruise lines, car rental companies, tourism groups, OTA’s, meta, and travel publishers across Google search, display, YouTube and television advertising platforms. Prior to joining Google, David spent 6 years at Cendant Corporation where he was vice president of business development and was responsible for developing and managing marketing programs for Fortune 500 organizations for the purposes of leveraging Cendant’s travel (Orbitz, CheapTickets, Galileo), hospitality (Ramada Inn, Days Inn, Super 8), car rental (Avis/Budget), real estate and financial services distribution channels. David also spent time at Choice Hotels in a similar business development capacity as well as a few years in the sports marketing industry primarily managing sponsorship programs in IndyCar racing. David is a graduate of Princeton University.

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          • Media Literacy and Ethical Persuasion


            from WVU IMC Added 91 0 0

            This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Helena Angell- http://imc.wvu.edu/about/faculty/helena_angell 
Twenty-first century media literacy skills are key to understanding human communication. The proliferation of new media tools demonstrates how culture is shifting on a global scale. This workshop addresses how the conversation is changing as the paradigm evolves. Discussion includes basic theories, ethics and persuasion, cultural symbolism, and implications for future interaction.

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            • A Four-Step Guide to Creating Compelling Visuals


              from WVU IMC Added 42 0 0

              Creating compelling content isn’t a matter of luck or skill, but rather one of diligent, determined effort. CreativiTees (Explore, Envision, Engineer and Execute) provides a workable structure for creative content development that you can apply to any endeavor.

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              • Integrate 2012 General Session - Chris Martin


                from WVU IMC Added 30 0 0

                This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu The former dean of the Perley Isaac Reed School of Journalism at West Virginia University, Chris Martin was appointed vice president for WVU’s University Relations (then Institutional Advancement) in 2004. In this role, Martin leads an integrated marketing communication division that has developed a unique hybrid of multi-platform documentary storytelling, marketing-driven communications and emergent media relations to build interactive communication with the largest audience in WVU’s history. Martin began teaching journalism at WVU in 1990, after an eight-year career as a reporter and editor. While a professor in the WVU School of Journalism, Martin won two Freedom Forum research awards for her work in journalism history and co-directed the Poynter Institute’s Newswriting and Reporting Fellowships, from 1997 to 2005. Martin was named the 1999 Freedom Forum Journalism Professor of the Year, the 1998 CASE/Carnegie Foundation for the Advancement of Teachers West Virginia Professor of the Year and a winner of the 1997-98 WVU Foundation Award for Outstanding Teaching.

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                • Changing Jobs: Tips and Tactics for Landing the Job You Want


                  from WVU IMC Added 107 0 0

                  This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Sandy Charet. Join Sandy Charet, owner of Charet & Associates – an executive search firm for public relations, corporate communications, marketing and investor relations professionals. Sandy will pull from her 20+ years in the industry to provide valuable tips on resume writing, job hunting in the digital age, preparing for your interview and making the right job choice. A significant portion of time will be allotted for questions and answers.

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                  • BrandENRg: Four Steps to Help You Stay Strong Amidst Competition Against Private Label Brands!


                    from WVU IMC Added 25 0 0

                    This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Robert Sukys This is a simple four-step process that uses time-tested principles for marketers of national brands to combat the value proposition they confront in the deep economic challenges they face today especially if they have a premium brand.

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                    • OSHA: “We’re Here to Help”


                      from Professional Beauty Association Added

                      OSHA: “We’re Here to Help” Many beauty industry manufacturers and distributors have limited knowledge of which OSHA standards apply to their companies and how they can comply. Outside of the “keratin smoothing controversy,” very few OSHA violations and standards have been widely discussed as they pertain to the beauty industry. OSHA representative Sheila Hall joins PBA’s Kelley McCarthy for an online discussion designed to illuminate OSHA’s role and clarify your company’s compliance expectations. During this hour-long web event, Ms. Hall will share: - highlights of what to look for in your facility - which rules apply to your segment of the industry - common violations - and sources for comprehensive assistance OSHA provides training, outreach and education- all designed to help companies and protect their workers. Take the first step toward compliance and watch this webcast today!

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