1. Trend Spotting plus the NEW Sassoon Collection with Mark Hayes

    01:03:37

    from Professional Beauty Association / Added

    Join Mark Hayes, International Creative Director for Sassoon Academy, as he discusses current hair trends, his sources of inspiration, creating a Sassoon-quality collection and how to make it all come to fruition. Mark is at the forefront of global hair design and his role as International Creative Director allows him to share his technical expertise and his bold vision with every corner of the world. Thanks to the Professional Beauty Association's BeautyU, Mark will be joining you at the location of your choice.

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    • Master Retail for Retention

      01:01:15

      from Professional Beauty Association / Added

      Master Retail for Retention Retail equals retention! Love it or hate it, confident recommendations help stylists grow their businesses and their relationships. This session helps students and new professionals build a disciplined practice of retail recommendations that will help them gain familiarity with product lines, connect to mentors and embrace their sales numbers! Learn three critical steps that will help you measure your success and achieve your goals. Join us and learn how to: - connect to your clients through the consultation - appreciate the benefits of retail recommendations - instruct and excite your clients about homecare - strengthen your salon team relationships This webinar is the second in a two-part series of webinars entitled, “Recommend and Retain | Building Your Client Base.” About the series: “Recommend and Retain | Building Your Client Base” is designed to help emerging stylists attract clients, provide consistent services and establish successful retail routines. Led by Tamra Fiedler Segert, Eufora International Global Educator, these web sessions will help you establish a strong foundation for your growing career. *While these webinar sessions stand alone, attend both for comprehensive training.

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      • Transition in Style | From School to Salon

        01:12:12

        from Professional Beauty Association / Added

        Transition in Style: From School to Salon What do Winn Claybaugh, Steve Gomez and Damien Carney have in common? RIGHT! They’re all masters of their crafts and experts in the beauty industry. AND… they are joining forces to provide inspiration, motivation and LIVE education to beauty school students and new professionals! Join the Professional Beauty Association (PBA) for an unprecedented online event that will help you transition from school to salon in style. During this panel-based webinar students will hear directly from these industry giants and learn how to: o Get noticed in school… and translate that into future opportunities o Find your passion and avoid burnout o Create a resume and portfolio that stands above the rest o Prepare for interviews… with proven results o Identify the salons, work environments and job descriptions that are made for you! o Ensure your first job is the beginning of an exciting and fulfilling career Live webinar attendees will have the chance to interact with and pose questions directly to our panelists. Don’t miss this opportunity- your career will thank you!

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        • What numbers should I care about and why?

          04:50

          from Professional Beauty Association / Added

          Take Five Session | Expert Answers in Five Minutes This session's question: “I often salon colleagues talk about ‘their numbers,’ but I’m not sure what they’re measuring. What numbers should I care about and why?” - Gillian V. This session's expert: Julie Shepperly | Product Team Manager, Milady www.miladyednet.com Remember to submit YOUR questions for OUR experts at http://probeauty.org/education/

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          • Upgrade Your Color Business, with David Stanko

            52:02

            from Professional Beauty Association / Added

            Upgrade Your Color Business, with David Stanko How can you build your business, increase your ticket averages and develop lasting customer loyalty… without breaking a sweat? David Stanko explains the powerful results you can achieve through specific and customized service recommendations. Learn how to suggest service upgrades that benefit your client and increase your revenue, without interrupting your day. Serious beauty professionals will learn: - Strategies for making meaningful recommendations - Phrases and scripts that resonate with clients - Techniques for identifying areas of opportunity - How to ensure your client returns for future services David Stanko, spokesperson for Redken 5th Avenue and successful salon colorist, shares his persuasive WORDS, his effective TECHNIQUES, and his REENFORCING closings that will build your tickets and your business.

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            • Average to Iconic. The 3 Secrets to Being a Great Speaker

              30:57

              from Professional Beauty Association / Added

              Average to Iconic- The 3 Secrets to Being a Great Speaker 76% of the population has a fear of public speaking but almost every career path requires it! Beauty Industry professionals must have excellent communication when working with clients, participating in meetings, educating or presenting on stage. Learn the 3 secrets that will take you from Average to Iconic while powerfully communicating your message. The Professional Beauty Association is proud to partner with Bonnie Bonadeo of Naked Audience Productions to deliver a webinar with the following outcomes: • Emotionally connect with others while speaking • Overcome your fears and don’t get hijacked • Why and how to develop your own brand This 30 minute web event will change how you think about and feel about public speaking.

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              • How can I improve my public speaking?

                06:35

                from Professional Beauty Association / Added

                Take Five Session | Expert Answers in Five Minutes This session's question: “My dream is to become a platform artist, but I am not comfortable speaking in public. Any suggestions for improvement?” - Daniella V. This session's expert: Bonnie Bonadeo | Co-Founder, Naked Audience Productions www.napevents.com Remember to submit YOUR questions for OUR experts at http://probeauty.org/education/

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                • How do I claim my Yelp page?

                  07:41

                  from Professional Beauty Association / Added

                  Take Five: Expert Answers in Five Minutes This session's question: "As a business owner, how do I claim my page on Yelp?" - Denise R. | PBA Member in the salon/spa owner category This session's expert: Nina Kovner | Passion Squared http://passionsquared.net/ Submit YOUR questions at probeauty.org/eduonline

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                  • Know Your Numbers, Grow Your Business

                    37:20

                    from Professional Beauty Association / Added

                    Know Your Numbers, Grow Your Business Knowing your “numbers” is critical to growing your business and meeting your financial goals; but many Beauty Professionals are intimidated, overwhelmed, or just plain confused! Which numbers should you care about… and why? Join Julie Shepperly, Product Team Manager for Milady, as she breaks down which performance-related numbers you should be tracking during this fun and relaxed web training. ALL service providers will benefit from this fresh perspective on the numbers behind the services. Topics include: - Where to start? - Service average ticket… your key to success - Retail, retention, rebooking… oh my! - Goal setting for 2014 and beyond Join us for a 30 minute webinar that will excite you to track, measure and GROW your numbers!

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                    • Achieving Success with Private Label

                      41:01

                      from Professional Beauty Association / Added

                      Achieving Success with Private Label l The six things you need to know Salon business owners of all descriptions will benefit from this exploratory web event designed to answer the question, “Should I consider a private label line?” Join the Professional Beauty Association and Jay Williams, principal for genesis private label, in a discussion-oriented webinar surrounding the many considerations to retailing your salon’s own brand. Jay will lead you through the six rules to follow BEFORE launching a private label line- including the all-important “Make sure you are a good candidate!” Questions addressed include: - What types of salons experience the most success with private label? - Do I have time? - How much will I invest up front? - Should I involve my staff? - What type of marketing changes will I need to make? Webinar registrants are encouraged to ask questions which will be included in the presentation. Register today!

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