1. Dan Wieden (Part 2): “Just Do It”


    from Design Indaba Added 687 10 0

    Want fresh ideas? Hire the misfits, says the co-founder of one of the largest independent agencies in the world. In this second part of our exclusive interview with Dan Wieden, the adman talks about the culture inside Wieden + Kennedy, which he says is consistent across the agency’s eight international offices. That culture comes out of a certain lack of hierarchy in the office and from an unusual approach to hiring talent. “There is not a strong sense of anyone having authority over things,” says Wieden, co-founder of W+K. “Everybody is trying to help everybody else solve the problem.” When it comes to hiring new people, Wieden believes you need to have an open mind to spot and be prepared to take risks. “That’s when you get the sense of ‘Ah, I don’t know about this, but I like this. I don’t think I’ve met somebody like you before…’” The agency is well-known for audacious, off-the-wall work such as Old Spice’s “The Man Your Man Could Smell Like” campaign, which saw the product go from has-been to sold out in certain stores. “We turned it [the campaign] over to some crazy guys and they did this work that was so outrageous that it popped up and took over number one overnight.” The most important principle in the W+K culture is seeking original ideas – and sometimes that kind of innovative thinking comes from the creative misfits. “What you’re looking for is something you’ve never seen before,” says Wieden. “Creative people – they’ll give it a certain twist or something very subtle that’s new.”

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    • Dan Wieden (Part 1): We started by ignoring the rules of advertising


      from Design Indaba Added 1,673 28 2

      How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike’s success. “We were pretty stupid when we began,” says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. “Our client [Nike] didn’t know what to do with us either. So between Nike and Wieden + Kennedy we kind of just ignored the rules of advertising such as we’d heard them.” Ignoring these rules meant that Wieden + Kennedy had to invent unusual advertising strategies and offer clients unexpected ideas. Its bold approach enabled the agency to survive on the edge and birthed breakthrough advertising campaigns for brands such as Nike. The agency’s intrepid spirit could be summed up in the tagline it famously coined for Nike. Wieden came up with “Just do it” after hearing about Gary Gilmore, a troubled young man who was executed by firing squad for murdering an elderly couple. Before the executioners put the hood over his head, they asked him if he had any last words. Gilmore said, “Let’s do it.” Wieden says the line “just touched people in a ways that had nothing to do with athletics even. It was just a sense of taking on your life, taking it head on. Whatever is coming.” Wieden credits the success of the agency, which now has offices in seven countries, to its ragtag army of employees – “people fresh out of school or people who’ve been fired everywhere else”.

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      • OMB 2014 Statesman of the Year Award - Phil & Penny Knight


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        The Oregon Business association honors Phil & Penny Knight and the Knight Cancer Challenge as the recipients of the 2014 Statesman of the Year Award. (Video credit: Oregon Business Association).

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        • Oregon Business Association Statesman of the Year 2014


          from Oregon Business Association Added 2 0 0

          This year OBA honored The Knight Cancer Challenge and Phil & Penny Knight with the Statesman of the Year Award. This extraordinary film tells the story of how the Knight's and their dedication to eradicating cancer is already making a difference in people's lives and how we can all be part of this incredible Oregon effort to end cancer as we know it. Produced by Kate Raphael of Studio Kate http://www.studiokate.us/

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          • The Handshake…50 years of Nike


            from Mitch Frey Added 859 7 0

            I had the privilege of working on this project to help Nike mark the 50th anniversary of the handshake between Phil Knight and Bill Bowerman. This was the start of what would eventually become Nike. The creation of this video was a family effort. My brother, Dave Frey of Sound Images, oversaw and art directed the project. My nephew, Ty Frey, handled the editing and motion graphics. I contributed the illustrations. It was shown to Nike employees as they logged into work on January 25th, 2014.

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            • Phil Knight


              from American Advertising Federation Added 316 3 0

              Co-Founder and Chairman, NIKE, Inc. Nike’s mission is to inspire athletes everywhere to reach their full potential. Phil Knight inspired this belief from the very beginning. In the early days, he started by selling shoes out of the back of a Plymouth Valliant at track meets in Oregon and Washington; he launched the first line of Nike shoes in 1972. He has come a long way from those humble beginnings. Now NIKE, Inc. is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The company has more than 44,000 employees around the world and more than $24 billion in revenue. Whether it’s inspiring someone to break a world record or encouraging a generation to take action and Just Do It, Knight has always used his platform in sport to stir debate and take stands on issues that matter. His willingness to give voice to millions everywhere and shatter stereotypes has forever altered the landscape of advertising. Whether it was an issue of race, discrimination, gender, global poverty or simply challenging the status quo, Knight always faced these issues head-on with bold action. For example, Knight was one of the first to embrace African-Americans as inspirational figures for youth. Michael Jordan became “His Airness” to aspiring ballers everywhere. These images were some of the first to portray African-American athletes as heroes rather than just pitchmen. Over the years, Knight has also received a number of other special honors and achievements including induction in to The University of Oregon’s Hall of Fame, The Oregon Sports Hall of Fame, The Naismith Memorial Basketball Hall of Fame, The Sporting Goods Industry Hall of Fame, and The World Retail Hall of Fame. Beyond his deep impact in advertising, Knight has also distinguished himself as a major contributor to philanthropic efforts in support of health and education. In 2008, he was named one of America’s Top 50 Givers by Businessweek Magazine. He has generously donated millions to the University of Oregon and to Stanford Business School; Knight is an alumni of both schools. He gave $100 million dollars to the Portland-based Oregon Health Sciences University (OHSU) to establish the Knight Cancer Institute and also donated $125 million to create the OHSU Knight Cardiovascular Institute along with his wife Penny Knight. Knight has also explored other opportunities in business, including one of his passions: movies. He is the owner of Portland-based Laika, an animation studio. Laika released its first major film, “Coraline”, in 2009 and the film received an Academy Award nomination. The studio’s latest production, “ParaNorman”, was also nominated for an Oscar for best animated film. “There is no finish line”, is a statement that is often heard at Nike. This philosophy of a relentless focus on progress and innovation is one that Knight invented and continues to live by today. Never one to slow down, Knight continues to have his finger on the pulse of sports and leads NIKE, Inc. as the Chairman of the Board of Directors. He and his wife, Penny Knight, live in Oregon.

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              • Shooting stars


                from Astrid Mutsaars Added 10 0 0

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                • THE MASK


                  from Astrid Mutsaars Added 10 0 0

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                  • PHIL & PENNY KNIGHT: 2012 architecture foundation of oregon HONORED CITIZENS


                    from Jane Jarrett Added 195 0 1

                    Jeff Gianola interviews Phil Knight about Phil and Penny's contributions to Oregon's designed and built environment. Each year the Architecture Foundation of Oregon honors an organization or individual who has made significant contributions to Oregon’s designed and built environments. At a dinner for 600 guests on October 29, 2012, Phil & Penny Knight were added to the distinguished list of 20 years of AFO Honored Citizens in an evening that raised $150,000 for AFO programs and services. AFO supports Oregon’s quality of life and creates awareness of our designed environments through education, advocacy, philanthropy and inspiration. Visit us at af-oregon.org

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                    • Ahead Of The Storm


                      from Craig Terris Added 8 0 0

                      Video for first single 'Ahead of the Storm' from the forthcoming debut album 'Bleat Your Heart Out' by Craig Terris. Directed by Phil Knight

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