1. Premier Farnell: Phillip Perks, eCommerce Suppliers and Partnerships Manager

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    What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs This presentation takes a light hearted view on the power of APIs to extend sales beyond your website as well as a high level overview of Premier Farnell's own journey into the previously unchartered area of APIs.

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