1. MasterCard Priceless Gig - Florence & The Machine

    00:30

    from Joshua Edwards / Added

    410 Plays / / 0 Comments

    This was the third and last in the Mastercard series. This one was a mixture of live action scenes and 3d scenes. My role main role was Lead Designer, which meant providing the 3d department with sketches and designs of each scene, creating the live action elements. I was also operating 3d and created the final scene in cinema 4d making sure that it matched the look and feel of the 3d from the Maya boys. Director - Simon Robson Producer - Chris Seeto Production Assistant: Kaitlyn Mahoney DOP: Tony Gardiner Lead 3D Artist: Max McMullin 3D Artists: Shaun Schellings /Sean Pow / Josh Edwards / Julian Reinhold Lead Designer / Animator: Josh Edwards 2D Animator: Nick Petley Design Assistants: Kiah Barker / Ben Thorn Modelmakers: Josh Edwards / Nick Petley Compositor: Lee Sandiford

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    • MasterCard, Priceless Gig - Kasabian

      00:30

      from Knife Party / Added

      447 Plays / / 0 Comments

      I won a competitive pitch in March 2011 with McCann Erickson Sydney to create three 30 Second TV spots for The MasterCard Priceless Gig series. I pitched directly to the McCann's CD at the time, Michael Raso. This was the second spot in the series, to promote the Kasabian Gig in the Melbourne Docklands. I approached each of the spots for this series of MasterCard commercials with a tactile in-camera aesthetic, married with the playful transition ideas I've become known for. My favourite part of this spot is where the red dot in the paper thermometer becomes a match head catching fire. We then pull 90 degrees round the match head to see a hand holding the match. We achieved this by bringing in 'Lester' a talented key grip who often works with Calvin and Tony Gardiner. Lester devised a rig that allowed us to pivot the Red Camera 90 degrees around a hand holding a burning match, and then track across and down the set we had built. Well done Lester! Motionographer very kindly posted this spot as a full post.

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      • Mastercard - Priceless gig "Kasabian"

        00:30

        from Tony Gardiner / Added

        564 Plays / / 0 Comments

        Production: Engine Post: Engine Director: Simon Robson Designers: Josh Edwards & Mike Williamson This TVC combines Stop motion and live action techniques using the red 1 camera for the live action component and the canon 40d for the stop motion.

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        • MasterCard – Birds Of Tokyo

          00:30

          from Engine / Added

          Check out our design blog for a bit of behind the scenes on this job http://enginedesignblog.blogspot.com.au/2012/07/mastercard-priceless-gig-birds-of-tokyo.html Client: MasterCard Agency: McCann Sydney CD: Michael Raso Art Director: Celine Faledam Copywriter: Rachel Guest Agency Producer: Ros Payne Producer: Hayley-Ritz Houlton Director: Simon Robson DOPs: Calvin Gardiner ACS / Tony Gardiner Technical Director - Josh Edwards Designers: Simon Robson / Josh Edwards 3D Artists: Shaun Schellings / Damien Mahoney Compositor: Lee Sandiford

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