1. Inside Media Weekly #31 - November 11, 2013

    29:29

    from Peters Township Community TV Added 13 0 0

    The resident geeks: Kevin Bastos (PTHS Media Teacher), Ryan Boni (Public Access Director, Peters Twp. Community TV) and Justin Pinto (PTHS Math Teacher), talk about the latest movie, TV, phone, media and tech news stories of the week . Some of this week's topics include: What's with the beards?, Stores opening on Thanksgiving, Amazon to release its own series weekly, Holiday movie predictions, and more. The show was recorded by the 6th Period PTHS Media Broadcast class in the Peters Township Community Television studio on November 11, 2013.

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    • RadioShack: Road to the social media Super Bowl -- presented by Cosmin Ghiurau

      27:41

      from SocialMedia.org Added 121 0 0

      BlogWell: How Big Brands Use Social Media is an amazing series of events presented by SocialMedia.org that features 8 great case studies in corporate social media. To learn more, visit socialmedia.org/blogwell/. To download the slide presentation in this video, visit http://wom.us/1e8BOpd. ---------------------------------------------------------------------------------------------------------------------- In his BlogWell Dallas presentation, RadioShack's Director of Social Media Marketing, Cosmin Ghiurau, shares their Super Bowl 2014 strategy that resulted in a successful social media ad campaign. He goes over their key learnings from the campaign and explains their seven-step approach to winning in the moment. ---------------------------------------------------------------------------------------------------------------------- Below is live coverage of this session: — Cosmin: Most of us have seen the Super Bowl commercial, but I want to focus more on what happened after that aired. It was a big social media moment for us. — Cosmin: Remember RadioShack? We have a 90+ year history as a brand. Many people remember us growing up and have, somewhere along the way, had some experience with the brand. We carried one of the first PCs, one of the first mobile phones, etc. We have lots of history. — Cosmin: Overtime, however, there have been some challenges and struggles. We’ve kept at it, and our Super Bowl commercial was a great time to remind people of our presence. — Cosmin: But we’re still on a social journey. We started in 2009, and it took a lot of learning. In 2011, we started with Twitter and built a base. In 2013, we decided that social was much more than just marketing. In 2014, we’re at a good place to use social not as a tactic but as a part of the overall strategy of our brand. — We recognize now that all the different business units need to come together. Social needs to integrate across the business. — Cosmin: From the beginning with the Super Bowl commercial, we knew we needed to take advantage of the second screen and mobile. The second screen was our primary strategy. We knew that’s what the viewers would use to engage with us. — Cosmin: Our key learnings from past Super Bowl spots was that hashtags lock you into a conversation. We wanted to know how we could drive the conversation to Twitter, but also be able to control the moment with the hashtag that we designate (not just with one general hashtag). — We set up a command center to make sure that we could begin to engage immediately after the spot aired. We used multiple tools including Spredfast and Tracx. — Cosmin: We didn’t want to just do the standard giveaways, but instead give away products from the 80′s based on an emotional connection. We gave items away even after the 24-hour mark. — The real-time social engagement started right away. We noticed things happening on Reddit, in our celebrity influences, etc. We began to see huge results right away. We reached twenty-two-times the growth in social mentions. We had four organic trends on Twitter and 4.6M YouTube Views. — Cosmin: Note that 82% of those involved were on mobile access during the Super Bowl. — We had verified engagements and lots of exchanges not only from fans, but from various other groups and brands. — Cosmin: The next day, Jay Leno and Jimmy Fallon mentioned the ad on Late Night. It was a big moment from a cultural standpoint. — Cosmin: We began to see some immediate headlines from the Wall Street Journal, Forbes, etc. Our stock prices rose. — Cosmin: Our seven-step approach to winning in the moment: First, watch the tape. Research the appropriate strategy for the brand, and apply social data. — Second, have multiple plays in the game plan. What about weather or another crisis? Do brand appropriate real-time marketing and have a bench ready for last minute issues. — Third, your starting team — identify each player on your team. Know who needs to be in the room for the moment (e.g. the decision-makers and approvers, marketing channel owners, community managers, paid media, PR/Earned media, creative (copywriters), and agency/partner key contacts). — Fourth, practice. Have a clear game plan with clear roles. We had channel accountability and planned launch scenarios and surprise-launch scenarios. Practice, practice, practice! We also had reporting cadence identified. — Fifth, executive a key play. Confirm each channel is live. Look for gaps in experience. — Sixth, run and gun offense. Leverage highlighting real time opportunities. Fuel conversational moments and engage with relevant other brands/elements of campaign. -– Seventh, post-game huddle. Begin reporting, adjust the content based on social intelligence, highlight and share key moments internally, and document key learnings!

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      • Tandy TRS-80 Model 4D computer overview & software

        24:43

        from vwestlife Added 67 0 0

        A look at the final member of the Radio Shack TRS-80 series of computers, the Tandy Model 4D, sold from 1985 until at least 1990 (possibly even later). Its unique all-in-one form factor was a favorite of schools and businesses. The inclusion of Deskmate also made it one of the first computers to come with e-mail capability!

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        • S2 E6 TAPED LIVE

          20:32

          from Strictly Businews Added 117 2 0

          Alfonso Santaniello (Host), Cori Verteramo (Co-Host), Meghan Lynn Allen and Kristina Chapell (Guest Co-Hosts). Spotlight: DadDoes.com. Topics: Internhere.com, MassMutual takes advantage of snow days, Top 9 American businesses that won't recover, Starbucks Trenta and more!

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          • Fixing Acer Laptop w/Radio Shack Power Jack

            19:35

            from Steve Cherubino Added 1,145 1 0

            This is my power jack of choice. It is heavy duty compared to the ones that come with laptops. Here's a demo of how I do a repair with this jack.

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            • Radio Shack Music Lab

              17:02

              from Nicole Monique Cano Mayorga Added 89 0 0

              Reportaje para www.camaraflash.com

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              • Dr. Bill.TV #372 - "The SpaceSniffer Chromecast Edition!"

                16:19

                from Dr. Bill Bailey Added 5 0 0

                Raspberry Pi 2 arrives: 6x faster for $35, RadioShack is closing: a remembrance, the Kano computer kit, Twitter reaches deal to show Tweets in Google search result, a live action Zelda show on Netflix, GSotW: SpaceSniffer, get Chromecast rewards.

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                • 2011 Amgen Tour of California - Stage 7 Claremont to Mt. Baldy

                  08:56

                  from SoCalCycling.com Added 946 1 0

                  http://SoCalCycling.com Presents: Watch the riders tackle the first steep climb out of Claremont up Mt. Baldy on Stage 7 of the Amgen Tour of California. You can see the break starting to form here. We also caught up with the break and the peloton again as they climbed GMR. Mt. Baldy Climb: 0:00 - 2:06 GMR Climb: 2:07 - 8:56

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                  • Weekly Show 10-02-09

                    08:08

                    from VidSF Added 5 0 0

                    Ronn reviews this weeks news while reminding us that you must always travel with your rhinestone snorkel.

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