1. Saucony "What is Strong?" :60


    from Shilo Added 30.8K 390 10

    We are proud to be part of this wonderful project for athletic footwear brand, Saucony. The four spot campaign for broadcast and online was conceived and written by the team at the Massachusetts-based agency, Mechanica and features the driving statement "Find Your Strong." "The Saucony concept of 'Strong' is unique and somewhat intangible," says Libby DeLana creative director at Mechanica. "It's a sense of what the human soul is... it's the runner, but also the environments explored. It's more who you are than what you do. In essence, the struggle is what reveals 'Strong,' and those human experiences are what we set out to distill and showcase in this campaign." The campaign was directed by Andre Stringer. "I instantly saw that our primary challenge for this project was creating an undeniable expression of the simple sentiment, 'What is Strong?' To achieve that," he said, "I proposed a shooting approach that would allow us to find the embodiment of strong. To get truly real and emotive performances, I believe in pushing athletes -- and every project collaborator -- to their height of performance. In this case, we feel the finished result reflects total dedication from all the talents involved, both on-camera and behind the scenes." Project Title: Saucony "What is Strong?" :60 Debut Date: 4/27/11 Film Location: Marin County & San Mateo, CA More Info: http://bit.ly/SauconyStrong Client: Saucony, Inc. Chief Marketing Officer: Chris Lindner Advertising Agency: Mechanica Partner/Creative Director: Libby DeLana Creative Director, Copywriter: Ted Jendrysik Brand Director: Arabella Plum Producer: Mary D. Hanifin Director: Andre Stringer Production Company: Shilo Director of Photography: Max Goldman Editor: Cassidy Gearhart Assistant Editor: Hedia Maron Rotoscopers: Paul Daniel, Djeison Canuto Associate Producer: Sheina Dao Line Producer: Jeremy Yaches Head of Production: Julie Shevach Executive Producer: Tracy Chandler Telecine: Company 3 Colorist: Tom Poole Music Composer/Sound Design: Darrin Wiener Final Mix: Penny Lane Mixer: Joseph Miuccio

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    • What Is Strong? (60 second)


      from Saucony Added 127K 173 7

      Is it muscle? Or is it something more? Is it measured in miles or milliseconds? Is it your best time or your worst day? Maybe strong is just what you have left when you've used up all your weak...

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        from Co.Lab Added 643 65 6

        The Running Astronomer, earned CO.LAB a spot on the Cannes Young Director Awards shortlist, a wonderful start to their commercial filmmaking career. That film focused on astronomer Michelle Collins, who runs the terrain of the Hawaiian Islands when she's not studying dark matter in an effort to understand the origins of our existence.

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          from Joppe Rog Added 5,563 57 5

          ©DOUGH-NUT.COM 2011 We were pleased to visit the Bread & Butter Berlin. And try to capture not the parties and hipster events, but focus mainly on the brand collection and previews. Alife, Nike SB, Lifetime, Analog, Wemoto, Gourmet, Saucony, DRMTM, K1X, Spitfire Sunglasses, Rocksmith, Dissizit, Vans, The Hundreds & Mishka. Bigup Joey Elgersma Nalden.net Green Paper Boys Bread & Butter Bright Berlin A DOUGH'NUT PRODUCTION© Directed/DOP/Shot by: Joppe Rog Editing: Joppe Rog & Roby Kikic

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          • Publish | The Jogger Pants Campaign Official Video


            from Publish Brand Added 27.1K 52 5

            Publish is proud to introduce the second installment of our "Jogger Pants" campaign in 12 colors. Please visit publishbrand.com for more information! "Streets Stay Crashing" by Gilbere Forte | GilbereForte.com

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            • Introducing the Geometry of Strong


              from Saucony Added 43.9K 33 1

              Beginning November 2011, Saucony will be introducing "the Geometry of Strong" to several of its top running shoes. The new models -- Guide 5, Triumph 9, and Hurricane 14 -- will have a new heel-to-toe offset of 8mm. This is a 33% reduction in the heel-to-toe offset of the average running shoe. Why such a fundamental change to the shoes that runners have loved for years? Because the same runners who've worn them for years now love them even more.

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              • MONTANA SHOP MADRID


                from Montana Colors Added 12.5K 33 1

                Almost two years have passed since the doors to the official Montana Colors store in Madrid opened. From then, right up until now, it has been open  to the public for a total of 4750 hours, with the same enthusiasm and dedication it had on the very first day. As you know, the store has the entire range of Montana Colors products, as well as the latest books and magazines, and a healthy number of well-known clothing brands (Adidas, Nike, Saucony, New Balance, New Era, Obey, Dickies, Carhartt, Montana), along with some independent local and international brands (9Roots, Herokid, Laser, Mista´s Clothing, Grimey).  Your specialized store, with the Montana Colors guarantee. *** Han pasado casi dos años desde que abrió sus puertas la tienda oficial de Montana Colors en Madrid. Desde entonces hasta el día de hoy, ha estado 4,750 horas abierta al público, con la misma ilusión y dedicación que desde el primer día. En ella, como bien sabes, tienes toda la gama de productos de Montana Colors - propios y en distribución -, así como las últimas novedades en libros y revistas, y una fuerte apuesta por tener algunas de las marcas textiles conocidas por todos (Adidas, Nike, Saucony, New Balance, New Era, Obey, Dickies, Carhartt, Montana), sin perder de vista las propuestas independientes locales y nacionales (9Roots, Herokid, Laser, Mista´s Clothing, Grimey).  Tu punto de venta especializado, con la garantía de Montana Colors. Filmed and Edited by 128Films http://vimeo.com/films128 Music by: Big City Lover - 'Big City Shadow' (feat. D.Unison) Album: Omnivore http://music.bigcitylover.com/ http://soundcloud.com/d-unison

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                • EDUARDO GARCIA


                  from Co.Lab Added 299 30 1

                  The second film in its Seeker Story series, part of an ongoing campaign that demonstrates Saucony's unique place in the athletic apparel brand landscape. Focusing its lens on chef Eduardo Garcia, whose personal story of exploration, dedication, and recovery from the sudden accidental loss of his arm truly lives up to the #FindYourStrong motto accompanying the campaign.

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                  • Extra Butter x Saucony "Space Snack" Shadow Master Video


                    from Extra Butter Added 12.7K 25 0

                    With a successful launch of our ACES, our astronauts are now out in the atmosphere and have set sail on their course into the final frontier! For this journey, it's important we keep our flight systems in check, make sure our equipment is properly calibrated, and stomachs well fed and nourished. In orbit, the need to keep perishable good preserved is achieved through a lyophilisation, or freeze-drying process. Our team's favorite form of Space Race sustenance - Neapolitan freeze-dried ice cream! You know...the treat that melts in your mouth, but not into space. Based around the delicious chocolate, vanilla, and strawberry mash of flavors, the colors and textures of the tasty treat are brought to life on the Saucony Shadow Master with a premium suede upper. Featuring all 3 flavors of the Neapolitan snack, "Space Snack" also ties together (quite literally) with chocolate, vanilla, and strawberry lace options. Lastly, the Space Snack is sealed with a metallic silver tongue tag, reminiscent of the space ice cream's foil wrap packaging, which features our signature "Float Man". The "Space Snack" Shadow Master will keep you well fed, and comfortable as you continue your cosmic crusade! We once again joined forces with Paul Tamayo, and brought in the Space Race superstar himself, the Float Man! Check out video below to see the Float Man in action, having a little fun with the "Space Snacks"!

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                    • Saucony Grid 9000 by Packer Shoes (featuring Just Blaze)


                      from Packer Shoes Added 18K 23 0

                      Saucony Grid 9000 by Packer Shoes Special thank you to Just Blaze.

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