1. Morrisons return to growth and Lidl reach new share high

    02:19

    from Kantar Worldpanel / Added

    The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 24 May 2015, show continued slow growth in the supermarket sector with sales increasing by just 0.2% compared to a year ago.

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    • Colgate Optic White - Spot Her Smile

      01:29

      from Joseph Francis Bihag / Added

      CHALLENGE Create awareness amongst housewives and their families for the whitening toothpaste ‘Optic White’ in the UAE. With limited assets that came from global (TVC and POS), we were tasked to come up with an engaging promo activation that involves on-ground and on-line participation. IDEA We transformed the existing TVC into the ‘Spot Her Smile’ game where housewives and families registered and played an interactive touch screen game featuring the Colgate Optic White TVC where they had to pause the TVC every time they saw the Colgate Girl smile. Every participant online and in the mall entered a draw to fly to Milan, Italy during the Fashion Week! We also built a Colgate Arabia Facebook presence and launched it with the Facebook App “Spot her Smile” – an online game - where users had to find the Colgate Optic White girl in a crowd the fastest way possible. RESULTS • 525,000 mall shoppers got exposed to the Colgate Optic White brand message. • 7,857 registrations in mall and online over 4 weeks. • One person played every 1.8 minutes. • 17,596 Colgate Optic White collaterals & samples distributed. • Increase from 0 to 15,214 Facebook fans! Click here for the rest of the case study: https://josephbihag.com/colgate-optic-white-spot-her-smile

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      • Aldi moves up the ranking

        03:23

        from Kantar Worldpanel / Added

        The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 29 March 2015, show that Aldi has become Britain’s sixth largest supermarket.

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        • Price war drives grocery deflation to record low

          03:11

          from Kantar Worldpanel / Added

          The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 1 March 2015, show that deflation has reached a new low of -1.6% as price competition between the supermarkets continues to impact the market.

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          • Accelerated video. It is removed in Orlando.

            00:20

            from Dmitro2009 / Added

            9 Plays / / 0 Comments

            Accelerated video. It is removed in Orlando.

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            • LeaseItKeepIt Payment Option for Shoppers

              00:40

              from Justine Kari / Added

              2 Plays / / 0 Comments

              LeaseItKeepIt Inc. has developed a cutting edge payment method which allows shoppers to make purchases with easy and flexible payment terms. Visit http://www.leaseitkeepit.com/ for more information.

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              • Market accelerates and Tesco returns to growth

                03:13

                from Kantar Worldpanel / Added

                The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 1 February 2015, show the grocery market growing at 1.1%, the fastest rate since June 2014. Read more here: http://bit.ly/1E1C8Ou

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                • GAME Christmas Shopper Simulator Case Study

                  02:08

                  from 101 London / Added

                  440 Plays / / 0 Comments

                  The story behind our Christmas Shopper Simulator campaign for GAME. Which scored more online views than the Sainsbury's Christmas campaign plus 850,000 game downloads, all in just three weeks.

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                  • Tecnología aplicada a la Investigación

                    01:23

                    from Heat Marketing Emocional / Added

                    48 Plays / / 0 Comments

                    Tecnología aplicada a la Investigación con los productos: Shopper & Consumer Behaviours y Data Mining.

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                    • See how we increase category sales with insight driven shopper activations

                      01:55

                      from DC-Activ / Added

                      125 Plays / / 0 Comments

                      RETAIL ACTIVATION SPECIALISTS DC-Activ work with brands and their retail partners to convert shoppers to buyers in both domestic and travel retail channels. We design and implement multi-channel insight driven shopper communication and activation at fixture, in aisle and within the wider store environment. Retailer Engagement; Helping brand owners engage with their retailer partners Customer collaboration centres World class sell-in tools Channel look of success Today / Tomorrow / Future vision within virtual reality Shopper Activation - Targeting shoppers along the path to purchase; Omni channel shopper communication Mission marketing Brand & category events Store design & layout Future Store & technology Call us now to see how we could help you land your category vision in-store Dan Bridgewater @ dcactiv.com 01225 855468

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