1. Creating a Mobile-Friendly Customer Journey

    55:07

    from MMA / Added

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    Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase. In this webinar, Silverpop’s Ben Kaplan and Whereoware’s Teya Tuccio-Flick will walk through best practices and real-life examples for taking a mobile-focused approach to your marketing. They’ll also share a checklist to help you jump-start your mobile customer journey. You’ll learn how to: Incorporate the entire mobile customer journey in your marketing Optimize your email, website and landing pages for mobile Create content that reflects the mobile experience Use mobile and Web push notifications to engage mobile users

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    • Best Friend Brands: Getting Your Message into the Circle of Trust

      59:00

      from TopLine Strategies / Added

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      The digital marketing space is getting more crowded with each passing day, with consumers receiving a steady stream of marketing messages across channels and platforms. To cut through the noise, it helps to become a “Best Friend Brand” – one of the five or so companies that a person will repeatedly interact with and buy products from. In this webinar, Walters will share his personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers. You’ll get tips for: - Personalizing content to increase message relevance - Using automated, triggered emails to drive stronger engagement - Delivering awesome experiences that build loyalty - Fostering trust so customers look forward to your emails, texts, social posts and push notifications

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      • Automatización de Mercadeo - Silverpop

        03:56

        from Mind de Colombia / Added

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        Serie de vídeos acerca de las funcionalidades del software Silverpop para la Automatización de Mercadeo. Se explica como se pueden llevar los procesos internos de mercadeo al siguiente nivel a través del email marketing. Para más información visite www.automatizaciondemercadeo.com y www.mind.com.co

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        • Comunicaciones Personalizadas - Silverpop

          03:32

          from Mind de Colombia / Added

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          Serie de vídeos acerca de las funcionalidades del software Silverpop para la Automatización de Mercadeo. Se explica como se pueden llevar los procesos internos de mercadeo al siguiente nivel a través del email marketing. Para más información visite www.automatizaciondemercadeo.com y www.mind.com.co

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          • Segmentación uno a uno - Silverpop

            04:07

            from Mind de Colombia / Added

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            Serie de vídeos acerca de las funcionalidades del software Silverpop para la Automatización de Mercadeo. Se explica como se pueden llevar los procesos internos de mercadeo al siguiente nivel a través del email marketing. Para más información visite www.automatizaciondemercadeo.com y www.mind.com.co

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            • Conocimiento estructurado del cliente - Silverpop

              03:35

              from Mind de Colombia / Added

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              Serie de vídeos acerca de las funcionalidades del software Silverpop para la Automatización de Mercadeo. Se explica como se pueden llevar los procesos internos de mercadeo al siguiente nivel a través del email marketing. Para más información visite www.automatizaciondemercadeo.com y www.mind.com.co

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              • Stop Your Mobile Marketing: It’s About the Context Not the Channel

                55:13

                from MMA / Added

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                Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context. This can be a huge challenge, especially for organizations where mobile, social, web, and email data all exist in separate silos. Businesses should focus on understanding all consumer behaviors and preferences regardless of channel and then focus on communicating in context. Companies that create the best omni-channel experience for their customers will hold significant advantage over their competitors. Join this webinar to learn how to: 1) Stop thinking of mobile as a single channel for marketing campaigns 2) Gain insight into your customers and act on buyer behaviors and preferences 3) Adopt a solution that can provide a holistic view of your customer to help optimize all your marketing campaigns regardless of channel Moderator: John Grifferty, Sr. Director of Membership, North America, Mobile Marketing Association Speakers: Josh Rochlin, Global Business Leader for Mobile Customer Engagment, IBM Ben Kaplan, Product Marketing Director, Mobile, Silverpop, an IBM Company Original Air Date: September 23, 2014

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                • HENRY

                  41:57

                  from Golau Glau / Added

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                  Our take on the Methods of Ethics and what becomes of hedonism, originally created for Beacons festival. Illustrations by Steven Horry, sound and original footage by Golau Glau, found footage curated by Golau Glau. This is a sound piece with visuals, not a film.

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                  • Automatización de Mercadeo usando Silverpop Engage

                    10:16

                    from Mind de Colombia / Added

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                    Las organizaciones hoy en día deben aprovechar múltiples canales para interactuar con los clientes, buscando un equilibrio adecuado para impactarlo de manera efectiva. Para lograr el éxito del mercadeo actual, es importante obtener un alto nivel de personalización con los clientes a los cuales enviamos nuestros mensajes.

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                    • InsideView Customer Success | Silverpop

                      03:06

                      from InsideView / Added

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                      InsideView speaks with Rhett Thompson of Silverpop on their integration of the product.

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