1. This Is How We Do It: Process Value vs Production Value


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    This is a recording of a presentation I gave on 4/19/11 as part of the Break The Box series at Frank Lloyd Wright's Unity Temple in Oak Park, IL. http://www.utrf.org/break_the_box.html From the program notes: What do homemade music videos by OK Go, live Twitter updates about Egypt, and industrial films from the 1950s have in common? They all have a high degree of "process value": a willingness to expose the creative act itself and embed it, front and center, in the finished product. And they generate intense engagement on the web -- often much more than their big budgeted, high-production-value counterparts. Wired and Fast Company writer and filmmaker Pavlus looks at why that is -- and how to put it to use. Works Cited: C'Etait Un Rendezvous, by Claude Lelouche http://www.youtube.com/watch?v=COyab3YQS48 Here It Goes Again, by OK Go http://www.youtube.com/watch?v=dTAAsCNK7RA Touch Wood, by Morihiro Harano, Kenjiro Matsuo, et. al. http://www.youtube.com/watch?v=C_CDLBTJD4M&feature=player_embedded A Glorious Dawn, by Symphony of Science http://www.youtube.com/watch?v=zSgiXGELjbc How a Differential Gear Works, by industrial filmmakers from the 1930s (?) http://www.youtube.com/watch?v=K4JhruinbWc The Monitor, by me, Christie Nicholson, and Christopher Mims http://www.scientificamerican.com/article.cfm?id=the-monitor-white-matter 7 Ways to Walk the Walk, by Alissa Walker http://www.gelatobaby.com/2011/04/14/walking-the-walk/ Lego Antikythera Mechanism, by me, Andrew Carol, Misha Klein, Adam Rutherford, et. al. http://vimeo.com/17648733 Also: RadioLab, Infinite Jest, Longshot magazine, slow food, Michael Bay, Kickstarter, and many more.

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    • Tim Introduces Mammal Trapping


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      Video filmed and edited by Martin Holland Heart of Borneo Project

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      • Screen Gems: favorite viral moments of 2008


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        The New York Times Magazine invited four "digerati" types to pick out their favorite viral media moments for their annual "Screens" issue. I used screencasting to combine webcam "diary" footage of each speaker with animated examples of the stuff they were talking about, all onscreen in the Mac OS X Desktop.

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        • I get zapped; or, Behind the scenes of a Nature.com documentary


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          I recently produced a science web-doc for Nature.com about erasing traumatic memories in humans. The experiment involved zapping subjects with an electric shock to "recreate fear in the lab." Of course, I had to try it for myself. Watch the doc here: http://www.nature.com/nature/videoarchive/memory/index.html

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          • NPR tries to understand internet memes (spoof for All Things D conference)


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            Spoof video created to introduce NPR's CEO, Vivian Schiller, at the "All Things D" D8 conference sponsored by the Wall Street Journal. Schiller gives an intentionally cheesy explanation of "NPR-ness" and touts a number of faux digital initiatives meant to show that NPR is hip to various silly web memes, including Chatroulette, unboxing videos, Auto-tuning, and the like.

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            • Voyage to a new solar system forming


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              NPR / RadioLab correspondent Robert Krulwich rockets from the edge of the Milky Way to the center of the Orion Nebula, to get a close look at a new star with planets beginning to form around it. Animator Brian Edgerton and I nested together several ultra-high-resolution images from the Hubble Space Telescope to create the "flying" effect. Robert has more cool stuff to go with the story (supernova pics, avalanches on Mars, etc) here: http://www.npr.org/templates/story/story.php?storyId=125322033

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              • NPR News App for Ford SYNC


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                A spot for NPR's new voice-activated News app, which runs on Ford's in-dashboard SYNC platform. We rigged a Ford Focus with a bunch of cameras, put NPR host Audie Cornish in it, and sent her out for a test drive.

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                • 3 Impressions of Bob's Pub [Janelia Farm Research Campus]


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                  Why put a pub in the middle of a laboratory? Because when you want your researchers to be creative enough to solve science's hardest problems, it helps to mix them all together with coffee, ping-pong, and beer. In this micro-documentary for Janelia Farm Research Campus [www.janelia.org], 3 scientists tell stories about what Bob's Pub means to their creative process. Each impression is animated beautifully by Dustin Grella, of "Animation Hotline" fame. https://vimeo.com/channels/animationhotline Directed by John Pavlus Animation by Dustin Grella Interviews by Sarah Goforth Music by Kevin MacLeod

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                  • Sacajasasquatch Shred


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                    Hike and Shred. Sacajawea Peak in the Bridger Range, MT

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                    • Introducing The Atavist


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                      "An app that rescues long-form journalism…a just-right blend of digital and printed magazine.” —Fast Company Written/Directed by John Pavlus Art Direction/Design by Piq Original music by Corey Wills pulp novel cover courtesy of Flickr user josue64 www.atavist.net

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                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."