1. SnowSports Industries America. 60 Years.

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    SnowSports Industries America (SIA) celebrating 60 years of the association and snow sports industry 1954-2014. www.Snowsports.org

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    • Discover the Lifestyle of Cross Country Skiing

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      Cross country skiing is a great lifestyle sport that the entire family can do together. It is also a great fitness activity for the winter months. Visit www.Snowlink.com to learn more and find a resort near you.

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      • 2013 SIA Alpine State of the Industry

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        Alpine equipment sales totaled $528M – up 2.5% in dollars sold and 4% in units sold. In total, 627,000 alpine skis and 734,000 alpine boots were sold this season. Building on last season’s trends, Reverse and Mixed Camber ski sales are still red hot – more than half of all skis sold this season were reverse or mixed camber models. Check out the full Alpine State of the Industry and also visit www.Snowsports.org/research and follow #SIAdata for more information.

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        • 2013 SIA Snowboard State of the Industry

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          Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboard has always skewed young. That’s not news, but what has changed is the mindset of this younger demographic. Check out the full Snowboard State of the Industry from 2012/2013 and visit www.Snowsports.org/research and #SIAdata for more information.

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          • 2013 SIA Nordic State of the Industry

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            Late snow really drove Nordic equipment sales. SIA gives a research overview from 2012/2013 for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow. Visit www.Snowsports.org/research and follow #SIAdata for more information.

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            • 2013 SIA State of the Industry

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              The 2012/2013 season started slowly but finished strong. Sales picked up in January when the snow began to fall across all regions and skiers and riders returned to the slopes. What drove the increase? Let’s take a closer look. Visit www.Snowsports.org/research and follow #SIAdata for more information.

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              • Cross Country. Nordic Community. SIA.

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                Each year, the Nordic community gathers in Denver, Colorado at the SIA Snow Show to find the latest in gear, accessories and apparel. After four days in the city, the industry heads to the mountains for a day of demoing the innovations just seen at the Snow Show. There is no other place to capture the cross country buying experience of products + face to face relationships. Join us at Copper Mountain Resort, CO on February 3 & 4, 2014, for 2 days on snow! Find more at www.SIAsnowshow.com/nordicdemo and #SIA14demo

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                • SIA Summer Snowdown

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                  One day each summer in the heart of Manhattan, snow meets city. An exclusive invite-only event connecting NYC media with the latest innovations and designs in winter. Find more at www.Snowsports.org/summersnowdown

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                  • SIA Snow Show-one industry. one place.

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                    The snow sports industry gathers under one roof for 4 days of seeing, feeling and experiencing snow sports technology, innovations and style trends at the SIA Snow Show in Denver, Colorado. For two days following, the industry heads to the mountains to put the latest in ski, snowboard and AT/backcountry gear to the test at the SIA On-Snow Demo and to the Nordic Demo for cross country and snowshoe. Take a look back at the only member-owned and industry inspired trade show for snow. Find more at www.SIAsnowshow.com and #SIA14.

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                    • Your Invite to the SIA Snow Fashion & Trends Show

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                      On Wednesday, January 30th, the eve of the 2013 SIA Snow Show (Jan. 31-Feb. 3), SIA will host its annual Snow Fashion & Trends Show acting as the official opening event and “Welcome to Denver” party for Snow Show Attendees. Save the date. www.SIAsnowshow.com/fashion

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