1. Rise Nation Ceiling Installation

    01:19

    from SOFTlab / Added

    2,149 Plays / / 0 Comments

    ​Client: Rise Nation Direction & Production: Lucas Werthein, Marcelo Pontes Producer: Jihye Ku Sculpture Design: SOFTlab Software Engineer: Igal Nassima Fabrication: Machinemade

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    • MIC Summer Camp 2014 Aftermovie

      04:25

      from Creagility / Added

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      Les 1, 2, 3 août 2014, le MIC tenait le premier "Summer Camp" de son Softlab. 9 équipes de développeurs ont travaillé pendant 3 jours (et 3 nuits ! ;-) ) sur 7 projets open-source. http://softlab.mic-belgique.be/

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      • We Are Flowers installation by Melissa and SoftLab

        02:32

        from Dezeen / Added

        American design studio SoftLab attached 20,000 translucent flowers to a flexible plastic mesh to create this installation for the Brazilian jelly shoe brand's New York flagship store. SoftLab, were invited to create an in-store installation to reflect the shoe brand's 2014 design and marketing campaign called We are Flowers. The New York-based firm responded by creating a flexible structure made of 5,000 mylar panels that is suspended from the shop's ceiling to form a canopy and funnels that extend down in different lengths and widths. This canopy is covered with 20,000 flower shapes, similar to those used by Melissa for its new collection of footwear and accessories, which have been recreated in a translucent polyester film that is usually used to apply colour to glass surfaces. "The only criteria was to use the flower shape from that campaign and for it to be very colorful and of course amazing," said SoftLab founder Michael Szivos. "They also asked us to do something that would take over the whole store." The form of the structure was designed using computer modelling program Rhino, which generated drawings that were then used to program a laser cutter. Each of the pieces of mylar were riveted together by hand and the final piece took five days to install, with the team only able to work in the space at night after the shop had closed. "If anything came up regarding the size or complexity of the installation they always said go for it, we want this to look spectacular," said Szivos. "That attitude helped out a lot and I think made the project a real collaboration." "We had to do material tests and prototypes, create the geometry through form finding tools, create the tools that would allow us to automate all of the drawings for laser cutting, design the details for hanging and then laser cut everything. It was a lot of fun, but had a lot of parts that all had to come together in the end." The Brazilian footwear brand, which has been producing its trademark "jelly" plastic shoes since 1979, has previously worked with a number of well-known fashion and product designers on shoe and accessory designs. Past collaborators include Vivienne Westwood and the Campana brothers. SoftLab were invited to contribute to the shop space after working with Melissa on a project designed by the Campana brothers. "We helped produce and fabricate that project since the brothers are in Brazil," explained Szivos. "That project went well and Melissa was interested in our design work so they asked us to design the next installation." "There was some talk in the beginning about whether it was really feasible to have a surface cover the entire ceiling of the store, I am glad we did," said Szivos. "I think that is what really changed the store and creates a whole new environment. Some people come in off the street just to see it. "Bringing in artist or designers to do something unique and take over the store is great because it is always changing and shoppers are always surprised."

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        • Light House Processing

          03:36

          from SOFTlab / Added

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          A quick screen capture of the processing visualizer we created for the interactive light installation we designed for Sonos. The grid to the left shows the various behaviors that are programmed to respond to sound in real time. The state of each of the 600 bulbs (on/off) is then sent to a computer installed with the physical installation. That computer then sends the data to 15 arduino boards controlling the bulbs. Music: Cat Power

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          • OW - SOFTLAB

            02:47

            from MEDIAFILM / Added

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            Film promujący nowoczesne rozwiązania informatyczne SOFTLAB w firmie OW S.A.

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            • Light House

              00:33

              from SOFTlab / Added

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              First full test of our installation Light House we designed for Sonos Studio. The 600 fluorescent lights react to sound based on programmed behaviors.

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              • GAUD13 install

                00:23

                from SOFTlab / Added

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                Professor : Michael Szivos with Carrie McKnelly Design Team : Maryam Delshad, Maurizio Huaylla, Sira Kiatnum, Taesoo Kim, Trey Lindsay, Katia Loizou, Dong Gyum Park, Ally Speir, Jenna Steinbeck, Darion Washington, Nick Wright, Matiss Zemitis

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                • GIMME MORE

                  00:36

                  from SOFTlab / Added

                  250 Plays / / 0 Comments

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                  • Glas Trösch auf der Bau 2013

                    01:12

                    from Glas Trösch / Added

                    38 Plays / / 0 Comments

                    Glas Trösch präsentierte sich in diesem Jahr mit einem sehr farbenfrohen Messestand. In Zusammenarbeit mit dem Architektur- und Designstudio SOFTlab aus New York entstand eine Plattform, die mit Offenheit und angenehmer Atmosphäre einlud, sich in aller Ruhe mit den Neuigkeiten aus den Bereichen Designgläser, konstruktiver Glasbau und Isoliergläser zu beschäftigen. www.glastroesch.de

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                    • Turn Your Facebook Profile into a Work of Art

                      00:50

                      from The Creators Project / Added

                      662 Plays / / 0 Comments

                      The Creators Project has teamed up with three artists to interpret your Facebook profile. Each experience lets you create a customized sculpture that you can 3D print. Start creating! http://create.thecreatorsproject.com The Creators Project is a partnership between Intel and VICE: http://thecreatorsproject.com/ ** Facebook: http://fb.com/thecreatorsproject Twitter: http://twitter.com/creatorsproject Tumblr: http://thecreatorsproject.tumblr.com/

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