1. Transavia plane arrives at Amsterdam Schiphol Airport in new style

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    from Studio Dumbar / Added

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    This plane arrived at Amsterdam Schiphol Airport, a day before the launch of Transavia's re-branding on the 26th of January. What's been captured beside the new logo, are the icons on the belly of the plane. This iconic language is a big part of the rebranding.

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    • Transavia visual identity for a popular low-cost airline

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      from Studio Dumbar / Added

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      Part of the Air France-KLM group, Transavia operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. The ambition is for Transavia to become Europe’s leading airline in hospitality and service. The key objectives: add new routes, appeal to business passengers as well as leisure, and create a dominant online brand. The re-brand was an integrated process combining company strategy, e-commerce and brand design. With leading digital agency Mirabeau, Transavia began to work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and visual identity (in accordance with Mirabeau’s e-commerce strategy and concept) Studio Dumbar was invited to join the team. We began by developing Transavia’s new positioning. The two most important results: changing the name from transavia.com to Transavia (.com is too passé), and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet. Another symbolic livery feature appears next to the entrance, where the word ‘Welcome’ is written in all the languages of the countries served by Transavia. The identity continues to roll out across uniforms, catering trolleys, in-flight amenities and more, with a new website – developed by Mirabeau – to follow soon.

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      • Paard van Troje signage

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        from Studio Dumbar / Added

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        Paard van Troje Music Centre in The Hague presents a broad programme including everything from pop, rock, hip hop and jazz to stand-up comedy, theatre and performing arts. Following a four-year closure and a striking architectural rebirth, courtesy of Rem Koolhaas, the music centre required a new and similarly striking visual identity. Drawing inspiration from the ingenious stages and state-of-the-art sound system, we created an angular, uppercase logo – an angular ‘P’ brought to life by multi-coloured diagonal lines.

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        • Hands On Studio Dumbar – A Pop-Up Book

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          from Nina & Insa / Added

          113 Plays / / 0 Comments

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          • Hands On Studio Dumbar – An Interactive Playground

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            from Nina & Insa / Added

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            • Dutch Profiles: Studio Dumbar

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              from Dutch Profiles / Added

              Studio Dumbar, founded by Gert Dumbar in 1977 is a design studio with a long-standing history of remarkable projects. With his designs for the Dutch Railways, the Postal Services, the Police and many other governmental institutions Gert Dumbar has played a quintessential role in shaping the Dutch graphic landscape. Although Gert Dumbar is no longer actively involved with the studio his spirit is still very much alive. In the sixties Dumbar studied at the Royal College of Art in London. There he decided to become a designer in stead of a painter. But the freedom he experienced in the arts inspired him to always try to rebel within the design practice. A few years ago Studio Dumbar designed a new visual identity for the national Dutch Government. A huge operation in which 175 existing identities were blended into one clear and coherent identity. http://studiodumbar.com CREDITS Commissioning editor Submarine: Geert van de Wetering Producer: Olivia van Leeuwen Research: Liselotte Francken Director/Editor: Geert van de Wetering Camera: Pierre Rezus Sound: Steven van Dijk Colour Correction: Editpoint Music/Sound Design: Pastelle Music Produced by Submarine, Femke Wolting & Bruno Felix http://www.submarine.nl Commissioned by DutchDFA http://www.dutchdfa.com Like Dutch Profiles on Facebook http://www.facebook.com/dutchprofiles

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              • Dutch Profile: Studio Dumbar

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                from Submarine Channel / Added

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                Studio Dumbar, founded by Gert Dumbar in 1977 is a design studio with a long-standing history of remarkable projects.   With his designs for the Dutch Railways, the Postal Services, the Police and many other governmental institutions Gert Dumbar has played a quintessential role in shaping the Dutch graphic landscape.   Although Gert Dumbar is no longer actively involved with the studio his spirit is still very much alive.   In the sixties Dumbar studied at the Royal College of Art in London. There he decided to become a designer in stead of a painter. But the freedom he experienced in the arts inspired him to always try to rebel within the design practice.   A few years ago Studio Dumbar designed a new visual identity for the national Dutch Government. A huge operation in which 175 existing identities were blended into one clear and coherent identity. Dutch Profiles is a series of short documentaries produced by Submarine commissioned by DutchDFA about architects, graphic, product and fashion designers in the Netherlands. Dutch Profiles focuses on the conceptual, context-oriented and research-based practice of Dutch designers and includes interviews with, among many others: Rem Koolhaas, Marcel Wanders, Studio Job, MVRDV, Jurgen Bey, Claudy Jongstra, Wim Crouwel, Irma Boom, Marlies Dekkers and G-Star.   CREDITS: Commissioning editor: Geert van de Wetering, Producer: Olivia van Leeuwen, Research: Liselotte Francken, Director/editing: Geert van de Wetering, Camera: Pierre Rezus, Sound: Steven van Dijk, Color Correction: Editpoint, Music Sound Design: Pastelle Music
 
Produced by Submarine, Femke Wolting & Bruno Felix, Commissioned by DutchDFA.

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                • FEED ITEMS TO YOUR BRAIN

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                  from Studio Dumbar / Added

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                  FEED ITEMS TO YOUR BRAIN - by Studio Dumbar The Dutch Design Magazine 'Items' needs supporters.

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                  • Interview: Studio Dumbar

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                    from MOTI / Added

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                    [dutch only – no subtitles] NL Studio Dumbar, opgericht in 1977 door Gert Dumbar, heeft het grafische gezicht van Nederland medebepaald. Dumbar ontwierp huisstijluitingen voor de NS (bij Tel Design), verschillende Ministeries, de Gemeente Groningen de PTT (aanvankelijk ism Total Design) KPN, TNT en het logo van de politie, toen de Gemeentelijke en de Landelijke politie werden samengevoegd begin jaren negentig. In deze video spreekt business partner Michel de Boer over de ontwikkeling van een visuele identiteit voor deze fuserende organisaties. Deze video was onderdeel van de MOTI tentoonstelling ‘100 Years of Dutch Graphic Design’ tussen 2008 en 2012. UK Studio Dumbar, founded in 1977 by Gert Dumbar, co-determined the graphical appearance of the Netherlands. Dumbar designed corporate identities for the NS (at Tel Design), various Ministries, the Municipality of Groningen, PTT (initially in collaboration with Total Design) KPN, TNT and the logo of the police, when the Municipal and the National Police were merged early nineties. In this video business partner Michel de Boer talks about the development of a visual identity for the merging organizations. This video was part of the MOTI exhibition ‘100 Years of Dutch Graphic Design’ between 2008 and 2012. www.studiodumbar.com www.motimuseum.nl

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                    • Alzheimer Nederland - Visual Identity Presentation

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                      from foundsoundmusic / Added

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                      Found Sound Music composed the music to this visual identity presentation by Studio Dumbar for Alzheimer Nederland. Alzheimer and other forms of dementia are presenting the human race with one of its toughest challenges. Alzheimer Nederland works hard to raise awareness and funds for vital research, but times are hard, and competition for donors has never been tougher. With their existing style lacking emotion as well as a competitive edge, Studio Dumbar designed a new visual identity. Having met patients, families and carers to experience the disease first-hand, we developed a strong and instantly recognisable identity. The new logotype is bold and confident. The ‘vanishing points’ visualize the effects of dementia, while some people see them as a source of light and hope. The most important moment in the process came when the identity was shared with patients and carers. We were delighted and relieved when their feedback was overwhelmingly positive, and people continue to comment on how they feel an immediate emotional connection with the identity.

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