1. End of Spin - Interview with author Jonathan Baskin

    25:11

    from Creative on Call, Inc. Added 12 0 0

    Jonathan Baskin, co-author of "Tell the Truth: Honesty Is Your Most Powerful Marketing Tool," speaks about the book's contention that spin will soon be viewed as an anachronism, whereas…

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    • Sue Unerman, Mediacom

      08:35

      from The Alternative Added 40 0 0

      Why truth in marketing is key Sue is Co-author of the Book Tell the Truth, the truth is your most powerful marketing tool. She is also chief strategy officer at MediaCom. “This situation…

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