1. End of Spin - Interview with author Jonathan Baskin


    from Creative on Call, Inc. Added 12 0 0

    Jonathan Baskin, co-author of "Tell the Truth: Honesty Is Your Most Powerful Marketing Tool," speaks about the book's contention that spin will soon be viewed as an anachronism, whereas…

    + More details
    • Sue Unerman, Mediacom


      from The Alternative Added 40 0 0

      Why truth in marketing is key Sue is Co-author of the Book Tell the Truth, the truth is your most powerful marketing tool. She is also chief strategy officer at MediaCom. “This situation…

      + More details

      What are Tags?


      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."