1. SUMMITS BACKTOMOON

    02:08

    from backtomoon / Added

    39 Plays / / 0 Comments

    + More details
    • 5 qualities of an ideal DSP, part 2

      02:57

      from iMedia Connection / Added

      16 Plays / / 0 Comments

      Transparency Your DSP needs to be open and honest, especially in the reporting phases and with key analytics. Transparency is vital because you can only optimize campaigns and effect real improvement if your insights are truthful and unambiguous. In the world of RTB, there's plenty of confusion, complexity, and chaos. Your DSP should be able to simplify the landscape and provide clear metrics and a sound representation of campaign progress. Service How fully staffed and available is your partner? You need to enter this particular business relationship with an understanding that good customer service can be a game changer. Having a team by your side that is consistently available will make or break success. Good customer service also means having a knowledgeable suite of people to tap for best practices, guidance, and strategic advice. It's not enough for your DSP to have a staff - the staff needs to act as champions and thought leaders for your cause. With 14 offices in seven countries, Tim Sims from The Trade Desk is extremely familiar with how an exceptional platform should be run and treat clients. He explains his thoughts on the trend of disintermediation and why an ideal platform should be embracing RTB complexity to help you maximize results. For the full article go to http://www.imediaconnection.com/content/38204.asp

      + More details
      • 5 qualities of an ideal DSP, part 3

        04:09

        from iMedia Connection / Added

        27 Plays / / 0 Comments

        A focus on video Video is the fasting growing advertising opportunity that exists today. With the continued surge of mobile usage, it's becoming clear that this medium is the future for marketing on devices. Your DSP needs to know video. It needs to have an expert understanding on how to target, deliver, and optimize for it quickly. Online video has been around for a while, but the innovative ways marketers are now using it to reach consumers is pretty new. Having a DSP partner that has invested in understanding and executing video advertising is an important attribute. An eye toward the future of programmatic TV Finally, your DSP can't be solely focused on the current methods of media execution: it needs to be preparing for the future. With the popularity of online video growing, and the lines between traditional TV/digital delivery blurring, it's clear that TV advertising is about to go through an overhaul. Ads will be delivered with such precision and accuracy that the process will soon resemble online ad delivery to a great degree. With programmatic buying on fire right now, it's accurate to predict that one day TV ads will be bought programmatically. Your partner needs to be preparing for this new shift and the abundance of opportunity. Tim Sims from The Trade Desk ends our conversation by explaining his thoughts on the current video ecosystem and why marketers need to be looking ahead at trends in television for promising potential. For the full article go to http://www.imediaconnection.com/content/38204.asp

        + More details
        • 5 qualities of an ideal DSP, part 1

          02:30

          from iMedia Connection / Added

          67 Plays / / 0 Comments

          The ability for you to make optimization decisions on a multitude of individual data grains is extremely important. With online media consumption behavior rapidly evolving, smart agencies need to continually adjust campaigns to maximize views, engagement, and impact. Expressiveness is the ability for your platform to optimize on almost every aspect of campaign delivery in real time. Having an expressive platform that gives you ample control to make key adjustments is vital for achieving the highest amount of campaign engagement. There are few experts in the real-time bidding environment like Tim Sims, GM of inventory partnerships for The Trade Desk, a unique buy-side focused DSP. Here's his advice on what you should look for in a DSP partner and why employing an expressive platform is so crucial. For the full article go to http://www.imediaconnection.com/content/38204.asp

          + More details
          • 2014 iMedia Agency Awards

            55:05

            from iMedia Connection / Added

            31 Plays / / 0 Comments

            The awards ceremony at the 2014 Fall iMedia Agency Summit.

            + More details
            • Town Hall: "Video Advertising Convergence: Tearing Down the Wall Between TV & Digital"

              57:57

              from iMedia Connection / Added

              5 Plays / / 0 Comments

              Town Hall presentation at the 2014 Fall iMedia Agency Summit.

              + More details
              • Panel Discussion: "Influencer Marketing is Now Mainstream - Six Seconds Was All It Took"

                37:19

                from iMedia Connection / Added

                18 Plays / / 0 Comments

                An expert panel discusses influencer marketing at the 2014 Fall iMedia Agency Summit.

                + More details
                • Keynote: "Millennials' Mindset Matters"

                  26:57

                  from iMedia Connection / Added

                  25 Plays / / 0 Comments

                  Morley Winograd delivers his keynote presentation at the 2014 Fall iMedia Agency Summit.

                  + More details
                  • Welcome Back by Summit Host

                    19:08

                    from iMedia Connection / Added

                    4 Plays / / 0 Comments

                    Lori Schwartz welcomes everyone back to the 2014 Fall iMedia Agency Summit.

                    + More details
                    • Finding & Retaining Talent: "Is Modern HR Moving Fast Enough to Capture the Opportunities in Emerging Trends?"

                      16:52

                      from iMedia Connection / Added

                      37 Plays / / 0 Comments

                      Katie Jamieson and Vik Kathuria present at the 2014 Fall iMedia Agency Summit.

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."