1. Google Chrome - Give A Chromebook

    01:40

    from The Rumpus Room / Added

    463 Plays / / 0 Comments

    Google Creative Lab contacted us to develop a follow up web experience to the 2012 Gallery For Everyone campaign. Working alongside the Creative Lab team, we created Give A Chromebook, a responsive website where people can enter a photo or create a GIF for the chance to win one of 1,000 new Hp Chromebook 11s. All you need to do is enter one of the quirky categories from the web canvas and nominate a friend or yourself. Whether a 'Night Owl', a 'Super Mum' or a 'Music Fanatic'. The winning entries embody the idea that Chromebook's are For Everyone. The site quickly populated into a lively platform, with 3,000 entries in the first 24 hours, and over 34,000 throughout the weeklong competition. All driven entirely through earned media and social traction. Take a look for yourself http://chrome.com/giveachromebook

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    • Bon Jovi: Circle Tour User Generated Content Project

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      from ML Studio / Added

      For ‘Livin’ On A Prayer’, we oversaw the design of a User-Generated Content campaign where fans could send in videos of themselves singing and be featured on the LED screens at concerts. Client: Bon Jovi Production Partners KPX Video / ML Studio / The Rumpus Room

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      • Save My Life

        12:22

        from The Rumpus Room / Added

        142 Plays / / 0 Comments

        The ending of Elton John's "Someone Saved My Life Tonight" repeated seemingly infintely. Played live and recorded in one take. Featuring Har Mar Superstar (lead vox), Matt Iwanusa of Caveman (drums), Sam Hopkins of Caveman (Synthesizers), Ahmed Gallab of Sinkane (bass), Nick Stumpf of French Kicks (piano), Liz Ryan of Rumors (backing vox). Recorded and Mixed by Albert Di Fiore of The Rumpus Room. Video Premiere: FunnyorDie.com Client: None http://www.funnyordie.com/videos/b5bc4a1d13/save-my-life http://www.baeblemusic.com/musicblog/9-27-2013/Let-Har-Mar-Superstar,-Caveman,-and-More-Save-Your-Life.html

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        • Selfridges - Denim Lovers

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          from The Rumpus Room / Added

          1,061 Plays / / 0 Comments

          Selfridges came to us looking to achieve a co-created campaign visual for the launch of their new Denim Lovers campaign. We built a system using vision tracking software that collected and organised images sent from mobile devices and DSLR cameras by 300 collaborators attending a campaign fashion shoot. The result is a true collaboration. The process, from collectively photographing the models through to the delivery of the final campaign ad, was less than 20 hours. The ad appeared on digital outdoor billboards across the country the next day and as an interactive experience on Selfridges.com, accessible across desktop and mobile.

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          • We build social entertainment

            02:52

            from The Rumpus Room / Added

            648 Plays / / 0 Comments

            A little film about what we do here at The Rumpus Room and why we do it. http://trr.tv

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            • The Rumpus Room showreel

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              from The Rumpus Room / Added

              190 Plays / / 0 Comments

              http://trr.tv

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              • Google Chrome - For Everyone

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                from The Rumpus Room / Added

                1,197 Plays / / 0 Comments

                Working with Google Creative Lab New York we created a user generated experience for the launch of the new Chromebook. All it takes is a photo and a few words. Have a play: http://galleryforeveryone.com http://trr.tv http://twitter.com/therumpusroom_ http://facebook.com/therumpusroom.tv

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                • Chat Chain interview with Tomas Roope, Lynda Relph-Knight & Malcolm Garrett

                  27:31

                  from The Rumpus Room / Added

                  162 Plays / / 0 Comments

                  Our Creative Director Tomas Roope went on on Flint's The Chat Chain, a series of linked conversations, where someone chooses someone else to chat with, and that person chooses the next person, who in turn chooses... you've got the idea. It launched on Thursday 15th as part of Internet Week Europe and will be continuing soon to http://thechatchain.com It's all live and unplanned so enjoy the conversation! http://trr.tv http://twitter.com/therumpusroom_ http://facebook.com/therumpusroom.tv

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                  • Costa Coffee - Coffee Heads

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                    from The Rumpus Room / Added

                    974 Plays / / 0 Comments

                    The campaign launched with a TV ad featuring Costa Coffee baristas buried up to their necks in coffee beans! All singing along to the KISS hit song 'I Was Made For Loving You'. The objective was to celebrate Costa baristas in a fun and engaging way, while allowing the public to be included too. Our brief was to deliver the online and mobile components of the activation, along with several TV ads featuring UGC submissions. We built mobile & online applications inviting people to record and upload themselves singing along to the KISS classic, with winning performances having the opportunity to feature within TV ads scheduled to run throughout the course of the campaign. Our karaoke style recording application running across iOS and desktop. Visitors to the accompanying mobile website and Facebook application having the ability to watch and share individual performances in the submission gallery. Our backend system organised the submissions into an evolving collaborative film, adding new performers to the database from which personalised and brand films were to be created. Each entry rewarded with a personalised music video to share with friends. As an additional delivery we created several UGC versions of the final TV ad, featuring selected submissions from Costa baristas and the general public. http://trr.tv http://twitter.com/therumpusroom_ http://facebook.com/therumpusroom.tv

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                    • Dell & MTV - The Dell Taxi Tour

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                      from The Rumpus Room / Added

                      400 Plays / / 0 Comments

                      Dell's sponsorship of the MTV European Music Awards 2008 included a competition offering people the chance to become a Red Carpet Reporter at the awards. Our brief was to ad momentum to the cometition and build community online with a real world activation. Working with Mother, we took a London taxi and converted it into a self-contained blue screen film studio. We then drove it around 9 key cities in the UK, recruiting crowds of people to generate auditions. Our taxi featured a fully automated interactive interface allowing people to customise their auditions. They could select their own studio environment & background design. Auditions were then automatically compressed and uploaded to the MTV competition online. We lead the social media strategy and communications throughout the campaign. 50% of ourDell Taxi Tour participants went on to become enthusiastic members of the Dell Taxi Facebook group, continuing to expand the campaign through their own social networks. The growth of the Facebook community was sustained throughout the tour with strategic activity, including challenges, daily photo uploads and live reports. This now existing community was then tapped into to support our next campaign for Dell, Amplichoir. trr.tv twitter.com/therumpusroom_ fb.com/therumpusroom.tv

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."