1. AT&T Mother' s Day Card Maker


    from The Famous Group Added 350 0 0

    We provided AT&T customers with a simple and fun application to share their love with Mom and re-enforce the brand promise "It's not complicated." The AT&T Mother’s Day Card Maker application allowed users to create and send a personalized video card to their mother via Facebook, Twitter or email. The application used our proprietary cloud-based video-rendering platform to dynamically generate personalized videos that were viewable on desktops, tablets and mobile devices. To increase engagement and exposure for the campaign, the application used an embeddable video player that allowed recipients and their friends to view the videos directly from within their Facebook newsfeed or timeline. Videos were also uploaded to YouTube for increased accessibility and ease of sharing. The application employed responsive design techniques in order to make the experience accessible to users regardless of their device. During the week the campaign was live, over 10,000 videos were created, resulting in over 100,000 brand impressions for AT&T on Facebook alone.

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    • Dos Equis - The Most Interesting Academy in the World


      from The Famous Group Added 394 0 0

      How do you expand upon a popular commercial campaign beyond media and into people’s lives? Let’s give people the tools to lead extraordinary lives. The Dos Equis Most Interesting Academy presented users with educational information curated by celebrity bloggers and a list of Dos Equis sponsored-events such as the Tough Mudder. The experience also housed a contest in which the winners would receive a $25,000 grant to make their most interesting adventure a reality. To lower the barrier of entry, the site featured close integration with the YouTube platform for video submissions to the contest. The site also used a responsive design architecture that allowed a seamless experience across desktop, tablet and mobile devices. The contest received a large number of high quality submissions, leading to not just a competitive pool but also a powerful promotional tool for Dos Equis.

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      • Lowe's - The Idea Exchange - Walkthrough


        from The Famous Group Added 141 0 0

        We developed a Facebook platform to inspire do-it-yourselfers to complete home improvement projects using supplies found at Lowes. Leveraging both the Facebook API and a slick Javascript-powered interface, we developed an application that let users explore and share simple do-it-yourself projects across a dynamic grid. Users had the ability upload detailed step-by-step instructions that included images and videos. A Lowes shopping list was generated based on the materials required. The supply list linked to the store for users to purchase. The application had built-in community tools such as rating, commenting, sharing and filtering by project type. The platform became a great tool to re-enforce Lowes' mantra, " Let's build something together".

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        • Google's Band of Bridges Walkthrough


          from The Famous Group Added 309 2 0

          In order to celebrate the Golden Gate's 75th anniversary, we created an online experience that gives users the tools to build the world's longest virtual bridge. Teaming up with Google, the Golden Gate National Parks Conservancy and Goodby Silverstein Partners, we created a website that allows users to connect all the bridges in the world to the most famous bridge of all: the Golden Gate Bridge, as part of the 75th Anniversary of the Golden Gate Bridge. The site was live for the year-long anniversary of the bridge and was a huge success as part of the overall campaign to raise awareness of the anniversary. Using a combination of Google's API, Javascript and a series of advanced mathematical formulas, we let users grab their favorite bridge from Google Maps and through the power of social media and create a seamless chain of connected bridges, regardless of each one’s orientation or location. The result was a seemingly endless set of bridges - each one connected to the last. It spanned over 17,500,000 feet long with contributors and bridges from over 109 different countries. We are now Famous for constructing the world's longest bridge, albeit virtually.

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          • AT&T: Away We Happened & When It Counts


            from The Famous Group Added 116 0 0

            ATT wanted to increase awareness amongst the Asian youth demographic by creating digital campaigns that could be directly influenced by the fans. We developed a Facebook application that gave users the tools to watch an original web series unfold and engage the producers via social media to directly alter the storyline from episode to episode. The first campaign, Away We Happened, released an episode once a week. After each episode aired, users got the opportunity to decide what happened next. At the end of each episode, fans would submit answers to a prompt, and then the top ten voted on were incorporated into the next episode, totaling 6 episodes. We integrated AT&T devices and displayed the use of social apps as well. It received 12 million votes and thousands of submissions. When It Counts, the second campaign, expanded how fans engaged with the site. We asked fans to submit audition videos for a chance to play a part in the series. We received almost 500 fan audition videos in a week. From there, people won guest star roles. During production, fans were asked to vote on what songs to play and what characters should be named throughout the series as a point of interaction. When the series aired, the main character Tammy answered fan submitted questions in a vlog. Again, it showcased AT&T’s new products. It received over 6.7 million views. The series was one of the most successfully branded content experiments today and received an Effie award for AT&T. A third installment is slated for late summer.

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            • The NFL Content Partnership


              from The Famous Group Added 763 4 0

              We designed and executed hundreds of branded content assets for the world's largest sporting event. When it comes to providing content for the world's biggest single day sporting event, the NFL has turned to us as its production partner for the last 8 years. We design, develop, film, animate and edit a wide variety of game day assets. Assets include: 24/7 promotions running on Times Square billboards, the official ticket invitation, large scale printed banners throughout the host city, in-stadium motion graphics and live action content production, a real-time fantasy football statistics application and the “Champions” graphic on the Lombardi trophy stage. We work year round, starting with the concept/look development phase in early spring to develop the brand style guide. From there, we conduct a formal site visit of the host city's stadium to understand the playing field, video boards and control room first hand. We then build out the animated toolkit based on the approved brand guide that includes transitions, backgrounds and lower thirds for NFL Films to create custom broadcast features surrounding the game. The most challenging piece of creating the assets for each Super Bowl is waiting until the 11th hour for the NFC/AFC champions, which leaves two weeks to version, render and delivery the hundreds of required assets. We have been delivering a high quality creative and service experience year after year that has lead to a long term partnership with the NFL.

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              • NY Jets Huddle Reel


                from The Famous Group Added 1,162 9 0

                2013 Emmy Award Winning - NY Jets Huddle Graphics

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                • PNC Price Index "Case Study"


                  from The Famous Group Added 610 1 0

                  Each year, PNC bank calculates the cost of Christmas using the twelve gifts from the classic holiday carol "The Twelve Gifts of Christmas". We created a magical interactive toy train set in which users can explore and play with each of the twelve gifts.

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                  What are Tags?


                  Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."