1. Untitled

    01:31:30

    from The Meadville Tribune / Added

    5 Plays / / 0 Comments

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    • Vintage Tyres - VTS Retromobile 2010 Showreel

      48:15

      from vintage tyres / Added

      256 Plays / / 0 Comments

      Vintage Tyres is the worlds largest distributor of original equipment tyres for classic and vintage cars and motorcycles. this is the showreel we used on our stand at Retromobile 2010 in Paris. Unfortunately the quality is reduced for internet streaming.

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      • Alignment - 7.29.12

        35:17

        from Impact Church / Added

        410 Plays / / 0 Comments

        An alignment on a vehicle is important because a proper alignment allow the vehicle to move in the right direction. Like vehicles, whenever our lives are out of alignment we go in many different directions

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        • Ep.2 - Light A Fan Cool (2014-08-11)

          33:48

          from Paolo Marangon / Added

          21 Plays / / 0 Comments

          Dolomit Spedition Team, periplo massiccio dello Sciliar: da Ortisei, attraverso l'alpe di Siusi, su ai Denti del Terrarossa fino al Rif. Bolzano..... e poi giù circumnavigando l'intero Sciliar fino a Siusi. Salita: 1280 m - Discesa: 2283 m ............... very COOL anzi, ....very very LIGHT A FAN COOL. MTB da ascoltare o se preferite Musica da vedere....: Fatica (Mulvey N.), Tecnica (Hancock H.), Bellezza (Arctic Monkey), Gioia (Hole), Velocità (Whatever), Amicizia (The Cat Empire).......

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          • Michelin: "Social community" on the micro level -- presented by Carrie Woodward

            29:18

            from SocialMedia.org / Added

            116 Plays / / 0 Comments

            The case study above was presented at SocialMedia.org's Member Meeting 31 in New York on April 2, 2014. SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. You’ll collaborate with smart and generous people like you, with jobs like yours, at companies like yours. No vendors, no agencies, no sponsors, no consultants, and no small businesses allowed — ever. To learn more, visit socialmedia.org/meetings. To download the slide presentation in this video, visit http://wom.us/1qz2enW. ---------------------------------------------------------------------------------------------------------------------- In her presentation, Michelin North America's Digital Consumer Experience Manager, Carrie Woodward, talks about how they took fans of the brand and created a new level of ambassadors. Based on her experience, she shares her do's and don'ts for finding and empowering your true brand advocates. ---------------------------------------------------------------------------------------------------------------------- Below is live coverage of this session: — Carrie: Some unique problems with Michelin, and our group is trying to sell replacement tires, specifically. We decided to target influencers for Michelin, and we determined that was third party testers, motorsport partners, and car club and driving schools for the social channels. Other departments handle media reps and dealers. — Carrie: Next step was to figure out how to make the conversation two-way. Guiding principles: create, seek, share, give, and make. This goes for online and offline, something we often forget in social media. We have to give them a whole experience. — Carrie: We want our influencers to be brand ambassadors, people who are passionate about the Michelin brand. The strategy for building this community of influencers includes monitoring, engaging, empowering, rewarding, and measuring. Finally, we give them an identity so that members feel a sense of belonging. — Time to go on the hunt! Find those people already talking about your brand. Use current social channels, partners that use your products, forum owners, club leaders, etc. — Carrie: The original purpose for the online platforms Michelin launched was to provide tools and resources, but it became much more personal for the members. Then, on to empowerment! Give them the resources to make it easy for them to spread the word. — Our initial goal was 300 members for first online community and 150 for the second. Actual membership reached 303 for the first and 254 for the second! Other metrics included number of content pieces created within the platforms, brand mentions on the web, and product recommendations. — Carrie share a few “musts” moving forward: Keep content constant, recruit those who already love your brand, reinforce messages online and offline (which takes more people and more money), and measure your success. -– Looking deeper into measurement, the ratio of true recommendations is the key goal. Offline measurement is harder! Net promoter score is an interesting one to use. -– Carrie shares a few more “do’s”: Set baseline measurements, engage with people who engage with you, make it personal, and really get to know your ambassadors. — Now for the “don’t” list: Don’t build it and expect people to come, don’t only make it about your company, and don’t underestimate the resources and effort needed to be sustainable. -- Remember that not all social followers are enthusiasts, so focus on those who embrace the lifestyle you’re interested in. For Michelin, these were the folks who could truly influence tire purchases. Q & A: Q: You mentioned Net Promoter Score as a measurement. How were you measuring that? A: Carrie: We weren’t doing the measurement ourselves within the social sphere, but we adapted what our other departments were doing to begin measuring as a social indicator. Q: One of your KPIs was the number of recommendations. How were you categorizing those and monitoring impact? A: Carrie: We use Visible Intelligence, a social monitoring tool. We used strings of words to identify mentions, and we are constantly tweaking those. Q: Can you expand on how you found the influencers on your existing social platforms? A: Carrie: For our own social channels, we went in manually to find them. No silver bullet, and not everyone is a guarantee. But you find engaged, excited people this way. Q: Could you speak more about forums and outreach while maintaining authenticity? A: Carrie: With forums, there was a three-pronged approach. One was the social listening tool for identifying people to reach out to. The second was getting to know advertising managers who manage communities of third party testers. Lastly, the brand channel managers for dealerships helped gain entry into the forums.

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            • California's Green #101 - TIRES

              29:10

              from Huell Howser / Added

              572 Plays / / 0 Comments

              California is faced with the significant challenge of diverting or safely managing more than 31 million reusable and waste tires generated each year. Huell introduces us to individuals, companies and agencies that are hard at work coming up with solutions to this daunting problem.

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              • Dem Bones of Joseph (Hebrews 11:22)

                27:40

                from Emmanuel Enid / Added

                The October 14th, 2012 message from Wade Burleson given during the last of four Sunday morning worship services at Emmanuel Enid. If you have questions or need more information please email us at contactus@ebcenid.org

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                • Arctic Ocean Expedition 2007 Part.3

                  26:10

                  from Pasquale Benedetto / Added

                  334 Plays / / 1 Comment

                  Part.3 - Team Expeditions West leaves for a solo vehicle expedition to the Arctic Ocean in Winter. Camera, Editing, Music, Directed, Produced - Pasquale Benedetto Captured on location using Canon XLH1 edited with Final Cut Studio. Riding along in a Tacoma I followed the Expeditions West Team from Arizona to Tuk. I shot 28 hrs of footage and over 3000 photos. In sub zero temps. From Prescott Arizona to Tuktoyaktuk in the Northwest Territories, and the Arctic Ocean: 24 Days and 8,481 Miles in a specially prepared Toyota Tacoma. Two drivers and a videographer will pilot their Toyota and Adventure Trailer up the frozen Mackenzie River Delta and out on to the Arctic Ocean and lands end.

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                  • Summer Nationals 2011 Worcester, MA. July 1st-3rd

                    25:28

                    from Noah Nemley / Added

                    127 Plays / / 0 Comments

                    Burn until the tires blow!

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