1. Customer Success Manifesto

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    We are living in a a new world! Customer First Manifesto

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    • Totango CSS Event 2014

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      A recent work we did for Totango to create awareness around an event. Cheers Jacco.

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      • Totango Customer Success

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        • Data Scientist

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          Data by itself is meaningless. Data becomes valuable when it provides insights that allows us to understand what is happening, and if so desired enables us to take the right action.

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          • Design Criteria for a Customer Success Solution

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            Design Criteria for your customer success solution are: 1) it must provide real time insight, 2) it must allow you to segment the data into meaningful groups, and 3) it must help you to Identify…

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            • Customer Marketing and Advocacy

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              Existing customers make up the bulk of your recurring revenue - up to 80%! Did you know it costs 6 to 7 times more to acquire a new customer than it does to upsell or retain an existing one? Think…

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              • Impacting Churn Before It Happens

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                Any company who has an online service, eventually experiences churn. It’s important to know is that churn is a lagging indicator. By the time a customer churns, it is too late to reverse the…

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                • Impacting Customer Success

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                  The SaaS model depends on expansion and upsell after the initial sale. Today customer success is very reactive. In the future customer success will be the ability of a company to proactively reach-out…

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                  • Impacting Trial Conversion

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                    It’s a well-known fact that, today, customers are not responding to traditional marketing the way they used to. Buyers are increasingly researching products and services on their own. Buyers…

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                    • How to Create A Customer Journey

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                      Need to drive value to customers, for this we can create an use a customer journey, with different stages such as: - Trial Conversion - Onboarding - Build value - Expand value Key points in…

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."