1. Poolihouse 2014

    00:56

    from Maples Chow Added 2 0 0

    Poolihouse,创立于2009年,是国内首家专注于假领开发的女性线上配饰品牌。近年来随着国内B2C的迅猛发展,愈来愈多山寨产品相继出现。Poolihouse为了迅速与其他竞争对手形成区隔并脱颖而出,在2013年正式启动品牌改革计划。Getter受邀协助,并为其完成了品牌的重新定位及视觉系统构建,见证了品牌蜕变的全过程。 相较于其他女性配饰品牌,Poolihouse的主要产品——假领属于小类目。其繁荣于英国维多利亚时代,在国内流行于上世纪七八十年代,随着人们物质条件的进步,慢慢淡出大众视野,对于现今的大部分消费者而言,假领的普及度不高,仍是比较陌生的产品。 基于以上的洞察,Getter锁定女性受众,对产品进行功能分析,将假领总结为“半”件衣服,提出了“另一半”的创意概念。“另一半”其实是有三重含义的,TA不仅仅是代表假领产品本身;也是女生浪漫邂逅的完美恋人;更是在成长路上所遇到的那个时而精致复古,时而俏皮可爱,时而干练直爽的另一半个自己。 视觉系统构建上,Getter从产品角度出发,对产品分类进行重新整理,形成四个别具特色的子系列,并从假领发展的鼎盛时期提炼出代表维多利亚时代的象征元素——“皇冠”与“格纹”为贯穿元素,丰富品牌内涵。 整个品牌改造过程,从产品、品牌系统一直辐射到线上推广,Getter对品牌在各方面的形象输出进行严谨的控制,在视觉效果上有了大幅度的优化。力求能在同一个方向整体迈进,塑造统一协调的品牌形象。 女性品牌升级,正如女性变美的过程,视觉并非盲目的重施粉黛,而是量体裁衣做半件裳,只为找寻完整的你。  “衣半”倾心,“另一半”完美。 Poolihouse,…

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    • Kristina + Dan // January 14, 2017

      03:29

      from Todd MacSween Photography Added 240 0 0

      A magical winter afternoon wedding at Birds Eye Cove in the Cowichan Valley. Todd MacSween Photography www.toddmacsweenphotography.com www.facebook.com/toddmacsweenphotography

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      • Ky Brisebois - 1664 Good Ol Cranks

        00:54

        from 1664 BMX Added 311 0 0

        Ky Brisebois putting some fresh Good Ol' Cranks on his ride, then putting them to work. follow Ky on instagram at @kybrisebois Filmed by Derek Morgan - @derek.morgan Editing by Isaac Barnes…

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        • Wilson's Prom

          02:55

          from Lee Crockford Added 0 0 0

          A weekend away for Melbourne "summer" with tents, hiking and the obligatory rain

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          • White Night Melbourne

            02:11

            from Lee Crockford Added 1 0 0

            White Night, Melbourne 2017.

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            • Discover Tectoria 2017

              01:35

              from Gradio Media Added 114 0 0

              Discover Tectoria is the Island’s biggest tech expo, held on February 24th at the Crystal Gardens in Victoria, BC. With close to 70 tech exhibitors (and employers), video games, science explosions…

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              • Entrevue avec Virginie Efira à l'occasion du 22e festival du cinéma "Cinemania" au Canada-le 10/11/2016 - Filmographie comment

                22:17

                from Virginie EFIRA Added 1 0 0

                Entrevue avec Virginie Efira à l'occasion du 22e festival du cinéma "Cinemania" au Canada-le 10/11/2016 Interview et commentaires sur quelques extraits de films dans…

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                • This is Woodend Primary School

                  03:28

                  from Woodend Primary School Added 1,040 0 0

                  Welcome to Woodend Primary School.

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                  • Extrait 3 :VICTORIA

                    00:30

                    from Virginie EFIRA Added 1 0 0

                    VICTORIA de Justine Triet, drame, rôle de Virginie Efira : Victoria Spick, au cinéma le 14 septembre 2016

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                    • EXTRAIT 2 : VICTORIA

                      00:30

                      from Virginie EFIRA Added 0 0 0

                      VICTORIA de Justine Triet, drame, rôle de Virginie Efira : Victoria Spick, au cinéma le 14 septembre 2016

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