1. Vitsœ: Against Obsolescence

    01:10

    from Sarah Chapman / Added

    68 Plays / / 2 Comments

    Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life. Whilst working at furniture makers and retailers Vitsœ, I commissioned content and brand experience studio Fablemaze to create a short video to draw attention to this phenomenon and show how Vitsœ stands against deliberate product obsolescence. Fablemaze and I worked together to storyboard and script this content. The resulting video provoked significant discussion on Twitter, and was covered by Co Design, FormFiftyFive and London Design Festival, amongst many others. Learn more about Vitsœ and this campaign: http://www.vitsoe.com/en/gb/about/obsolescence-is-a-crime

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    • Vitsœ: Definitely No Robots

      03:40

      from Sarah Chapman / Added

      145 Plays / / 0 Comments

      To support furniture maker and retailer Vitsœ's nomination for the government's Made by Britain initiative, I commissioned filmmaker Jared Schiller to visit Vitsœ's London workshop and meet the people who work there. The brief was simple: to showcase the modern craftsmanship taking place behind-the-scenes at Vitsœ and to demonstrate the level of care and attention afforded to each order. The title—Definitely No Robots—came from a passing comment made by one of the Vitsœ workshop team members; you'll hear it toward the end of the video. The video attracted coverage by FormFiftyFive, It's Nice That and London Design Festival, amongst many others.

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      • Definitely no robots

        03:40

        from Vitsœ / Added

        48.4K Plays / / 11 Comments

        Want a glimpse behind-the-scenes at Vitsœ's London workshop? We invited in a camera crew to make this film, which is narrated entirely by workshop staff. You’ll see the machinery we use to assemble and pack orders as well as the individuals who put their names to each package. Directed by Jared Schiller

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        • Against obsolescence

          01:01

          from Vitsœ / Added

          53.3K Plays / / 6 Comments

          Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life. The result is that you are forced into an everlasting cycle of replacing, repurchasing and repeating. For 50 years we have stood by our common sense approach of living better, with less, that lasts longer. This single-minded, avowedly long-term, philosophy takes on physical form as our 606 Universal Shelving System – a product that is a flexible and faithful servant in the face of a turbulent world, one that minimises its inevitable impact on the world’s environment and resources by being useful for as long as possible. Learn more at vitsoe.com

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          • Plan and buy directly from Vitsœ

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            from Vitsœ / Added

            5,182 Plays / / 0 Comments

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            • Vitsœ feature films: installation

              01:42

              from Vitsœ / Added

              9,776 Plays / / 0 Comments

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              • Vitsœ feature film: rearranging

                00:50

                from Vitsœ / Added

                15.4K Plays / / 1 Comment

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                • Vitsœ feature film: hide those wires

                  00:40

                  from Vitsœ / Added

                  12.1K Plays / / 0 Comments

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                  • Vitsœ feature film: structures

                    00:34

                    from Vitsœ / Added

                    17.4K Plays / / 0 Comments

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                    • Vitsœ feature film: shelves

                      01:16

                      from Vitsœ / Added

                      22.1K Plays / / 0 Comments

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