1. What's your process when working on a creative advertising brief?

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    Pete Giblin, previously at Weapon7 and now a creative at Grey London, discusses the process he and his creative partner go through when trying to tackle a creative brief. Watch more at FutureRising.com/answers

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    • How do you concept for digital projects?

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      Previously creating at Weapon7 and now at Grey, Pete Giblin explains the process of concepting for digital. Watch more at FutureRising.com/answers

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      • How do you land a job as an advertising creative?

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        Pete Giblin, copywriter at Weapon7 at the time of filming (now having made his way to Grey London), dishes out plenty of valuable advice for anyone trying to make it as an advertising creative. Pete discusses portfolios, placements and people.

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        • Why is it important to be yourself?

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          Jeremy Garner, formerly ECD at Weapon7 and now Consultant at Orange Digital, discusses why you should be yourself and not try to put on some sort of facade. Watch more at FutureRising.com/answers

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          • What's the day-to-day life as a creative director?

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            Jeremy Garner talks about the role of a creative director in an agency. This will help you understand the creative department better as Jeremy discusses how it should all work. More answers at FutureRising.com/answers

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            • Jeremy Garner - How do you approach a creative brief?

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              Jeremy Garner, the former Weapon7 Executive Creative Director and currently a creative consultant at Orange Digital, talks to us about how he approaches a creative brief and the value of really getting under the skin of your subject. See more at FutureRising.com

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              • Jeremy Garner, Executive Creative Director, Weapon7

                23:27

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                Jeremy Garner runs through five important things that you should think about going into advertising and the rest of the creative industries. To illustrate each point, Jeremy includes some top creative work from his time at Weapon7, such as golfing with Mercedes Benz and tandem skateboarding with Smart. See more at www.futurerising.com/talks

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                • How can you get your foot in the door?

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                  In this short video, Alex Dunning (then art director at Weapon7) discusses what to do and what not to do to get into agencies. See more at www.futurerising.com/answers

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                  • Pete Giblin, Copywriter, Weapon7

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                    Pete Giblin, a copywriter, is now practising his trade at Grey London after completing almost three years at digital agency Weapon7. Pete explained his route into advertising and how he’d always wanted to join the industry from an early age. See more at FutureRising.com

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                    • Jeremy Garner, Creative Director, Weapon7

                      08:31

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                      We caught up with Jeremy Garner one of the most humble and accomplished Creative Directors around. Having started his career in Hong Kong selling garments, then setting up his own advertising agency called Wheel, Jeremy now heads up the creative department at Weapon7. Hear about his career beginnings, day to day life as a creative director, approaching new briefs along with plenty of advice for entering the advertising industry. If you’ve ever wondered what a Creative Director get’s up in their spare time, check out Jeremy’s many faces. Seth Garner the writer who scribes psychological thrillers based in the advertising industry and Jelly Buckingham the mnemonic artist. And you might be lucky to bump into Jeremy playing guitar in a punk band. CREDITS Filming: Becki Ashton and Jim Compton-Hall Editing: Adam Oldfield Music: Ross Oldfield

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