1. Creators. Doers. Makers. WMC Fest Episode 3: Michael Cavotta


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    Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. Episode Two puts the spotlight on Michael Bierut, a featured speaker at the best creative conference of the summer, Go Media's Weapons of Mass Creation Fest! (2015) Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media. About Michael: Michael Cavotta is a Cleveland-based personal branding coach, award-winning photographer, and ass-kicking agent of authenticity who thrives on bringing people face-to-face with their exceptional selves. Prior to a career reboot in 2009, Michael had been a serial entrepreneur and venture consultant with over 10 years of experience helping launch a long list of exceptional start-ups, including iPod® accessory maker, Mophie. Along the way, he picked up a camera and taught himself how to use it. He started shooting food and interiors for Cleveland Magazine in 2006, but over the next four years, his focus would shift—and not just in terms of his photography. In 2010, Michael traded the mercenary work of branding opportunity for the missionary work of branding people. Six months later, he was an Associate to renowned NY headshot photographer, Peter Hurley. By 2013, the distinction between Michael's on-camera craft and off-camera coaching had all but disappeared, prompting his certification as a Reach® Personal Brand Strategist under William Arruda. In the years that followed, Michael's original thoughts on image and authenticity—what he likes to call the You Quotient™—have been published around the world. While he's not busy boosting his clients' YQ, Michael lives with his wife and two kids in a renovated schoolhouse loft guarded by a lovable 30lb pit bull named Kitty.

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    • Creators. Doers. Makers. WMC Fest Episode 1: Michael Bierut


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      Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. Episode Two puts the spotlight on Michael Bierut, a featured speaker at the best creative conference of the summer, Go Media's Weapons of Mass Creation Fest! (2015) Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media. About Michael: Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm’s New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Council of Fashion Designers of America, Harley-Davidson, The Museum of Arts and Design, United Airlines, The William Jefferson Clinton Foundation, Mohawk Paper Mills, New World Symphony, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library and Museum. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Frank Lloyd Wright Foundation. Michael was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. Michael is a senior critic in graphic design at the Yale School of Art. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Michael Bierut co-founded Design Observer, a blog of design and cultural criticism: today, the site is the largest design publication in the world with over a million site visits a month. Michael’s book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world will be published this fall by Harper Collins.

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      • Ink Wars 2015


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        Are you ready for the Battle of the Century? Weapons of Mass Creation Fest’s Ink Wars 2015 was presented by our friends over at Rebel.com! Our artists – armed with Sharpies took the Allen Theatre stages on Friday, August 7th - watch to see what happened!

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        • The Road to WMC Fest: Our Host's Journey


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          How did our host, Aaron Sechrist, end up gaining the will to inspire an entire nation of Weapons of Mass Creation just like you? Watch and find out. Thank you to our sponsors Go Media, Purple Films, OkPants, Cinecraft Productions, Lean Dog, Tremont Athletic Club, the Zach Bruell Restaurant Group, Playhouse Square.

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          • Cleveland Video Production | Purple Films


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            Video Production Company based in Cleveland, Ohio. http://PURPLE-FILMS.COM

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            • GO Media 2014 in 3 minutes


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              Go Media is so much more than a creative studio. Small in number, we are mighty in what we set out to achieve each and every year - from our passionate web design, logo, branding and print design projects, to our product Arsenal, our blog (the 'Zine), our subscription based mockup sites, video series (On the Map) and annual design conference (Weapons of Mass Creation Fest). Not to mention the other hijinks that ensue throughout the year due to our collective love for design, community, life. Enjoy our look-back on 2014.

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              • Weapons of Mass Creation 2014


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                Three days that will change your life. Weapons of Mass Creation Fest 5 went down in the summer of 2014 in Cleveland, OH and inspired us greatly. WMC Fest is a gathering of over 1,000 doers, dreamers, makers, and mistakers. Artists and creatives gather to get inspired and share stories that connect us all, no matter who we are. We are all weapons of mass creation. Until the end! http://wmcfest.com Director: Aaron Freeder Produced by: Go Media Creative Director: Jeff Finley Animation: Zach Christy Typography: Simon Birky Hartmann, Carly Utegg, Aaron Roberts, Mike Jones, Mary Kate McDevitt

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                • Weapons Declassified: Panel on Gender in the Design and Creative Industries


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                  This talk took place at Weapons of Mass Creation Feset 5, August 15-17 2014 in Cleveland, OH. For more info view http://wmcfest.com Moderator: Raymond Bobgan (Executive Artistic Director of Cleveland Public Theatre) Phyllis Harris Zoe Renee Lapin Mundania “Dane” Horvath Treva Lindsey Rusty C. Cook

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                  • WMC 5: Eric Natzke - Leaving a Mark


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                    This talk was given at Weapons of Mass Creation Fest 2014 in Cleveland, OH. For more info check out http://wmcfest.com Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code. His sensibility, combined with his stubborn resolve, has enabled him to push back the limits of his digital medium, beyond known methods and approaches. Erik Natzke loves to take risks, in the awareness that the value of failure lies in discovering new, never-before conceived solutions. The successes that have emerged from these risks have garnered numerous awards and speaking engagements around the world. All of which pale by comparison to the honor he gets when someone has chosen to put his artwork in their home. As a Principal Designer for Adobe’s Experience Design group, Erik (as he proudly exclaims), has the good fortune of working with a variety of groups throughout the organization. Collaborating on ways to promote innovation within the tools we create at Adobe while searching for ways to reduce the friction within the process of creativity for our customers. Targeting both the existing spectrum of working professionals as well as those who don’t quite consider themselves ‘creative’ (yet). In the cult of creativity, ideas only gain value when they’ve been realized. Tools are the bridge between thought and reality. Not all bridges are built for all people, so our job (as tool builders) is to explore which infrastructures are best suited for the community were are desiring to serve.

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