1. 8 steps for mastering your elevator pitch


    from Mike Consol Added 8 0 0

    Have you ever asked a businessperson what he or she does for a living and then regretted asking? Of course you have. That’s because one of a few things happens. • Number One: He goes…

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    • If you gave your company a personality, what would it be?


      from Mike Consol Added 12 0 0

      If your company had a personality, what kind of personality would it have? It’s a serious question. People don’t relate to inanimate objects, they relate to people. We can make a…

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      • A lesson in headline writing from the New York Times


        from Mike Consol Added 6 0 0

        So you’ve written your 2,000-word report or 5,000-word white paper about the subject of the day. But it is the tiny handful of words at the top, the headline, that is a major factor as to whether…

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        • Review of Time4Writing by Kerry


          from Time4Writing Added 0 0 0

          A review of Time4Writing by the mother of a middle school mechanics student. We're so glad her son benefited from the course!

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          • An exclamation point about punctuation


            from Mike Consol Added 6 0 0

            Here is the cardinal rule to follow when using punctuation — other than periods and commas. Use them sparingly. Let's take the example of the dash — which is widely overused. It's…

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            • The macho slogan that cleaned up the State of Texas


              from Mike Consol Added 5 0 0

              2016 marks the 30th anniversary of the Texas anti-litter campaign “Don’t Mess With Texas.” The campaign debuted during the Cotton Bowl in 1986. This iconic social marketing campaign…

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              • The cumulative impact of writing in active voice


                from Mike Consol Added 9 0 0

                Go to any boxing gym and you’ll find a trainer who complains about boxers who don’t appreciate the impact of landing body blows. Most boxers want to win the bout in one fell swoop by…

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                • 34 words of timeless writing advice from newspaper legend Joseph Pulitzer


                  from Mike Consol Added 22 0 0

                  One of the greatest statements about good writing was given to us by newspaper legend Joseph Pulitzer – the father of writing’s famed Pulitzer Prizes. He summed-up the essence of good…

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                  • Presentations are more powerful when using stories rather than statistics


                    from Mike Consol Added 2 0 0

                    People don’t remember numbers like they remember stories. Here’s why: A well-told story is absorbed and assimilated by people on three levels — intellectually (because they comprehend…

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                    • Writing coach tip #6, the madman method of writing


                      from Mike Consol Added 37 0 0

                      One the great difficulties of writing is that the human mind automatically edits while it writes. It’s like driving a vehicle with one foot on the accelerator and the other foot on the brake…

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