The B Team is a not-for-profit initiative formed by a global group of business leaders to catalyze a better way of doing business, for the wellbeing of people and the planet.
Founded in the belief that the private sector can, and must, redefine both its responsibilities and its own terms of success; The B Team is developing a ‘Plan B’ - for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.
Plan A - where business has been motivated by profit alone - is no longer an option
The B Team is focused on driving action to meet a set of global business Challenges that underpin Plan B – by starting ‘at home’ in their own companies, taking collective action to scale solutions and using their voice where they can make a difference.
Leaders include Sir Richard Branson, Arianna Huffington, Dr. Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Blake Mycoskie, François-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus, Jochen Zeitz
For more information go to bteam.org
Follow us @thebteamhq