We are not an advertising agency. We are not branding consultant. We are not an interactive agency. And we are not an activation agency. But we do advertising, branding, interactive and activation works for our clients.
When you meet an advertising agency to find a solution, you can expect they will recommend you to do advertising. When you meet an activation agency, the best solution from them will be an activation proposal. The same thing happens when you meet other medium-specialist agencies.
The difference is laid under the base of our approach toward our client’s needs. We are medium neutral. And we deliver solutions based on which medium that we think most effective to meet our client’s need. By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line“ becomes irrelevant to us; hence we can provide integrated communications depends on the needs of the brand/ client.