Matt is a partner at Central, a specialist Healthcare strategy consultancy working in partnership with many of the world’s top 20 pharmaceutical companies at global, regional and country levels.
Ours is a novel approach to pharmaceutical marketing founded upon a deep understanding of Diffusion Strategy i.e. how medicines are adopted and diffused through a given system.
We apply this approach on top of established marketing techniques to identify the drivers and barriers to adoption, thereby creating differentiated and sustainable solutions.
We call this approach New Pharmaceutical Marketing (NPM)