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  1. The Good - Ecommerce and Lead Generation Conversion Advisors

    02:43

    from The Good Added

    The Good is a trusted e-commerce and lead generation advisory delivering significant online sales for national consumer brands. We deliver more customers, revenue and leads. The Good has helped…

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    • 98% Failure Rate: Fixing the E-Commerce Sales Leak (SIA Snow Show)

      42:34

      from The Good Added

      This talk explains how companies and marketers can do better by shifting their focus away from conversion rates and toward constant improvement of their brand’s customer experience. “Our…

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      • Digital in Retail: Selling More with a Guided Customer Experience

        30:39

        from The Good Added

        Retail stores aren't dead, but the self-serve convenience store approach is. In this presentation we examine: 1. The role digital technology will play in reviving the in-store experience …

      • The Good - Presentation - Outdoor University at Outdoor Retailer Winter 2013 - Effective E-Commerce for Athletic and Outdoor

        41:12

        from The Good Added

        A presentation by Shaun Tinney, Partner at The Good, for Outdoor University at Outdoor Retailer Winter 2013. Topic: Effective E-Commerce for Athletic and Outdoor Brands Length: 41 minutes

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        • The Good Insights: A Better Way to Redesign Your Site

          01:03

          from The Good Added

          If you're in charge of managing your company's digital presence, the process of redesigning your website every few years is probably getting old. Well, we've got some great news: there…

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          • The Good Insights: Social Sharing Buttons

            00:47

            from The Good Added

            It seems like everyone's integrating social media into their websites these days, most commonly with share buttons. "Like this", "tweet that"… buttons everywhere. But…

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            • The Good Insights: Hiring Your Website

              00:41

              from The Good Added

              When a fast food chain wanted to improve their milkshake, instead of hiring a focus group, they brought in a team of expert researchers. The research method? Sit in the restaurant and observe who…

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              • The Good Insights: User Reviews - Spelling vs Star Count

                00:48

                from The Good Added

                If you've ever booked a hotel room online, you know how helpful user reviews can be. But if you happen to own a hotel, you might find the idea of unmoderated reviews on sites like TripAdvisor…

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                • The Good Insights: The Hidden Cost of Untested Design

                  00:45

                  from The Good Added

                  Just because a feature looks great in Photoshop doesn't mean it will be a good addition to your website. According to Amazon.com’s research team, the simple addition of a coupon code…

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                  • Investing in Results - The Good

                    01:53

                    from The Good Added

                    We’re changing the way digital projects are approached from a feature-driven to-do list to one that is based on business goals crafted in an iterative and measurable fashion. We’d love…

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                    Videos The Good

                    Here are all of the videos that The Good has uploaded to Vimeo. Appearances are videos that The Good has been credited in by others.

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