The New Up's music has been described in many ways, but NBC San Diego said it best when they called the band "a clear standout... [this] San Francisco five-piece specializes in dark, dreamy rock with gorgeous female vocals." Flagpole coined the band's music as "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride." However you describe it, The New Up's music integrates catchy and engaging vocal melodies, ethereal vocal harmonies, powerful lyrical themes and beats that make you wanna move.
In their San Francisco artist abode known as the Pleasure Pad, the band has spent the last 12 months intensively writing and crafting their upcoming release, taking a break from their busy touring schedule to work on the new material. Serving up a heavier helping of electronic atmosphere on this latest effort, The New Up is incorporating a sleek electro pop feel into their music, morphing their sound into an elegant hybrid of lush alternative rock and atmospheric EDM that showcases the bands affinity for haunting imagery and ornate arrangements. This new direction continues a long tradition in their songcraft that inspired Performer Magazine to refer to The New Up's music as "an artful sonic balance that's miles beyond the typical indie-rock release... smooth, elegant vocals... and expert pop arrangements," and prompted Behind the Hype to call the band "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice."
The New Up released their fourth studio effort, Gold, the final in a series of three EPs, at the end of 2010. Broken Machine, the first critically-lauded EP in the series, charted on the CMJ Top 200. The second EP in the series, Better Off, garnered extensive national airplay and earned positive reviews from numerous critics. The Athens Banner-Herald observed that Better Off "bears a song craft light years ahead of many contemporaries," while Blogcritics said the EP "exemplifies how The New Up has not only grown as a band over the years, but why they can't be boxed into any particular genre" and "proves The New Up is getting better at what they do all the time." The band has been featured on MTV2 countless times and was crowned #1 Bay Area Break Out Band by fans on MTV2 and OurStage. They were also selected by a panel of judges to represent the U.S. as one of 15 bands from 15 different countries to perform at the Envol et Macadam Festival in Quebec City, Canada.
The New Up is:
ES Pitcher . vocals, guitar
Noah Reid . guitar, vocals
Hawk West . flute, automation
Erik Lekas . bass
Aaron Xavier . drums, percussion