The Other Side Of The Brain Plus


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Music is a critical element of the customer experience and a powerful mechanism for companies to achieve differentiation. Through his consultancy, The Other Side Of The Brain (OSB) that was specifically formed to work with corporate clients, Henri Scars Struck has created programs for companies such as Estee Lauder, Lufthansa, Pfizer, Starwood Hotels & Resorts, and Unilever Prestige.

Authentic emotion is key for establishing a deep connection between a company and its employees and/or customers. Henri believes that companies have only scratched the surface of what is possible in terms of the use of music to inspire engagement and loyalty.

Henri speaks frequently on the subject of the emotional side of business, and the role of music in particular. He is a regular speaker on MBA and corporate programs, and was the keynote speaker in the series “A New Perspective” hosted by the Le Méridien hotels in multiple cities around the world.

As early as 1994, Henri created an immersive multi-sensory experience for Swatch in conjunction with the designer Jean Charles De Castelbajac. The installation was hosted at the Louvre and the 1994 winter Olympic games. It featured music and sounds under the Louvre pyramid - in the morning music/sounds of Parisian cafés were heard and scents of coffee were sprayed. In the afternoon, sounds of Provence and lavender scents were triggering the senses of many visitors.

In 2007, Henri composed a ground-breaking 24-hour soundtrack exclusively for Le Méridien Hotels (Starwood Hotels & Resorts Worldwide) in support of the launch of their new program ”Unlocked Art.” The auditory experience was implemented in 110 properties throughout the world and involved music for two moments critical to the guest experience – as they enter the hotel; and as they ride the elevator to their room. The soundtrack was divided into four sections of 6 hours: morning (waters), afternoon (forest), evening (markets & cafes) and night (crickets & campfire). This soundtrack incorporates rich natural sounds and original music compositions influenced by different cultures from around the globe.

This program earned many awards such as “Best Innovative Concept in Full Service Hotels” at the 2009 Worldwide Hospitality Awards.

The Other Side Of The Brain’s services include the creation and execution of assignments, negotiation of all aspects of conception, production, recording and/or licensing, and the management of the process to completion. OSB also advises TV/film producers and directors, providing them with original music or serving as the music curator for a project. Henri Scars Struck's work has been featured in publications such as The New York Times, International Herald Tribune, New York Magazine, Art News, Fast Company, The New York Sun, Libération, Le Monde, and Trace Magazine as part of the feature, “New Yorkers on the Verge”. He is currently featured on the series “New Revolutionaries” on the Sundance TV Channel.

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