Tito Melega is Creative Director, Americas of all things Nissan at TBWA\CHIAT\DAY Los Angeles.
Recent successes for TBWA\CHIAT\DAY and Nissan include the first-ever AICP Most NEXT winner, which best exemplifies the most innovative and forward thinking work of the year for Nissan's innovative content-driven "GT Academy" campaign. The campaign includes a TV competition from virtual to reality that turns one PS3/Gran Turismo gamer into a professional racing driver.
Other successes include two consecutive nominations for SHOOT! Magazine's Top Ten Spots of The Year for "Airplane" and "Enough" which won the People's Choice vote; AICP's shortlists including Ad Excellence and Cannes Lion for "Gas Powered Everything"; EFFIE Finalist, SAMMIE Best social Creative and Best Facebook Branding for "Project 370Z"; One Show Gold, D&AD in-book, Gold Silver and Bronce Lions for "GT Academy"; Adweek's Ad of the Day; Adweek's Spot of the Year; and multiple merits, shortlists, Creativity's TOP 5 and Pick of the Day, and FWA Site of the Day.
Tito began his career at JWT NY followed by Fallon NY. In 1998 he headed West for GMO San Francisco and later Team One Los Angeles where he created award-winning work for Lexus. Before joining TBWA\CHIAT\DAY in 2010, Tito cut his teeth as Creative Director at BBDO LA. Tito's experience runs the gamut in almost every brand category. Throughout his career, Tito has worked on the world’s most recognizable brands some of which are: Lexus, Acura, Nissan, Toyota, Pepsi, Clairol, Holiday Inn, United Airlines, Cisco Systems, DirecTV and Miller Lite.
Tito currently lives in Los Angeles, California.
- titomelega.com - Tito's Portfolio Site