The Undertow Collective began in 1996 as a group of friends sharing ideas, resources and a love of music. We work closely with a select roster of artists we love, respect and call our friends. Our goal is to create a friendly and productive environment for these people to make music while keeping their integrity and artistic vision intact. We serve as managers for some of these artists, for others we serve as a conduit to help them release their music through digital and physical outlets. Thanks to the miracle of modern technology we’re able to stay connected to each other and continue to share our resources and ideas while living in different cities around the country. We currently run shops in Champaign, Saint Louis, Seattle and Portland.