Sweetwater is one of the largest dealers in music technology and professional audio equipment, according to Music Trades magazine.
Company owner Chuck Surack founded Sweetwater in 1979, originally as a 4-track recording studio, but soon expanded the company to become a music retailer whose emphasis was pre- and post-sale customer service.
The company's Sales Engineers include musicians, audio engineers, and technical experts. Each Sales Engineer works one-on-one with customers of all experience levels, providing buying advice, and helping put together software- and hardware-based systems.
Sweetwater is based in Fort Wayne, Indiana.