I'm a practicing advertising creative living and working here in Orlando. And I've been trying to make companies famous here since 2001. I do it with ideas. Ideas that involve reasons for consumers to make a memorable connection with products. I do it with print, radio, tv, webisodes, rockets and salad tongs. It doesn't matter what I do it with. If it works I do it. Because I'm not afraid of bombing. And I think that's why more often than not, I don't.