#WATERMATTERZ | World Water Day 2020 | SUSTAINABLE FASHION MATTERZ

Water is the resource we are most dependent on, yet the practices of the fashion industry are one of the most polluting. By 2025, more than 2.8 billion people in 48 countries will face water stress or conditions of scarcity. By the middle of this century, this will have reached almost 7 billion.

A standard washing machine uses 155 liters of water per load, but a highly efficient washing machine uses less 105 liters of water. On average 5 shirts = 1kg of laundry. An average laundry machine holds 8-12 kg, meaning 40-60 shirts. Means a second hand item which is washed before sold needs an average of 3,1 liters of water.

2,700L WATER = 1 NEW T-SHIRT = 870 SECOND HAND T-SHIRTS

When we take the environmental impact of our purchases into account we find more sustainable possibilities. Today some of the most accessible and affordable solutions to dress yourself sustainably are buying second hand, swapping and repairing what you already own.

#WATERMATTERZ | EVERY T-SHIRT MAKES A DIFFERENCE

A PRODUCTION BY

SUSTAINABLE FASHION MATTERZ www.sustainablefashionmatterz...

DIRECTED AND WRITTEN BY

Cherie Birkner www.cheriebirkner.com

CAST

Actor - Gian Bergmann / Agency Lichtkind www.lichtkind.eu

Hand Actress - Linda Traeger

CREW

Assistant Director - Alexandra Gheorghe

Associate Producer - Tina Zoellner

Director of Photography - Cherie Birkner

Screenwriter - Cherie Birkner

Scriptwriter - Alexandra Gheorghe

Post-Production Director - Alexandra Gheorghe

Editor - Andrei Burcea

Color Grader - Ramona Arstide

Sound Design and Music - Simeon Loth

Hair and Make-up - Alexandra Gheorghe

Styling - Tina Zoellner

Set Design - Cherie Birkner

Post-Production Director - Alexandra Gheorghe

Set Runner - Juliana Betancourth

Set Photographer - Julia Lee Goodwin

VOICE-OVER

Cherie Birkner

Alexandra Gheorghe

Simeon Loth

Fabian Christ

Jennifer Wees

Samuel Breuer

LOCATION

co-creagency by goalgirls

SUPPORTED BY

Drip by Drip www.dripbydrip.org

Plan A www.plana.earth

Kind of Blau www.kindofblau.com

RE-NT Revolution www.re-nt.com

Ocean.Now! www.ocean-now.org

Global Fashion Exchange www.globalfashionxchange.org

Conscious Fashion Campaign www.consciousfashioncampaign.com

Fashion Revolution www.fashionrevolution.org

Future Fashion Forward www.future.fashion

co-creagency by goal girls www.co-creagency.com

SPECIAL THANKS TO

Inga Muecke / Press Agent

Christina Oette / Agency Lichtkind

Jan Hogenboom / Honest Basics

Juhi Sheth

Yolanda Rother

SOURCES

The U.S. Environmental Protection Agency

WWF www.worldwildlife.org

True Cost Movie www.truecostmovie.com/learn-more/environmental-impact

The Guardian www.theguardian.com/global-development-professionals-network/2017/jun/02/china-water-dangerous-pollution-greenpeace

Vogue www.vogue.com/article/fast-fashion-environmental-impact-sustainability-parsons-zady

Appliances Online www.appliancesonline.com.au/academy/laundry/get-the-right-size-washer-washing-machine-capacity-expained/

PRESS MATERIAL

www.drive.google.com/drive/folders/1E9mA_lbrQPVQ3hD6gLGYJhoM3Wio_77L