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Inspired by life itself, GoodPeople is a fashion label that celebrates both the joys and trials of being a man. This is reflected throughout the brand’s portfolio, combining refined quality with deliberate imperfection. From a strong line of fitted shirts, to hand finished knits and tailored blazers: the offbeat yet functional designs, vibrant detailing and contrasting schemes emphasise a man’s character.

Conscious living at the forefront of all the brand’s activities, GoodPeople continuously aim to push its boundaries. Just when you think you know what to expect, the collection spins another twist so surprising you can’t help but staying hungry for more. That is life according to GoodPeople. The signature cloud logo, as featured on the garments, represents this ultimate state of liberty.

Founded in 2007, the Dutch label offers a complete range of men-only, modern authentic wardrobe essentials. Crafted in Europe only from the finest materials.

Our favourite statement:
Freedom is making choices.

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